Nikon Corporation (Nikon) is pleased to announce the release of the NIKKOR Z MC 50mm f/2.8, a standard micro lens compatible with full-frame (Nikon FX-format)...

Panasonic is pleased to introduce a new large-aperture standard fixed focal length lens, the LUMIX S 50mm F1.8 (S-S50). This is the second addition to...

Pansonic announces the LUMIX GH5M2 achieves C4K*1/4K 60p 4:2:0 10-bit unlimited*2 video recording and can simultaneously output 4K 4:2:2 10-bit over HDMI. The LUMIX GH5M2 is...

Leica Camera AG is expanding the Leica SL lens portfolio with another powerful zoom lens. The Leica Vario-Elmarit-SL 24–70 f/2.8 ASPH. is equally suited to...

The existing 35mm F1.4 DG HSM | Art was SIGMA’s first GLOBAL VISION lens. Released in 2012, it set the standard for all of SIGMA’s...

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 11-20mm F/2.8 Di III-A...

TAMRON Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 150-500mm F/5-6.7 Di III...

Sony further expands its E-mount lens lineup with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide...

Nikon has announced firmware updates for its Z series mirrorless cameras. The updates, which will be available to download from April 26, cover the Nikon...

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “FUJINON Lens XF18mmF1.4 R LM WR” (XF18mmF1.4 R LM WR) in late...