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Advertisers Will Not to Support 'Rogue' Websites

Enterprise & IT May 8,2012 0

The U.S. major advertising trade associations have releaseda set of best practices to ensure that companies do not place ads on websites dedicated to selling counterfeit products and pirated content. The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A's) released a Statement of Best Practices to curb advertising on "rogue" Internet sites.

The statement specifically advises marketers to include language in their contracts and insertion orders to prevent ads from appearing on 'rogue' sites dedicated to infringement of intellectual property rights of others.