Breaking News

Synology Unveils DiskStation DS225 Plus New PS5 system update beta previews DualSense wireless controller pairing across multiple devices EnGenius Multi-Gigabit Switch Delivers 2.5G Performance with 90W PoE Viltrox’s AF 90mm F3.5 Lens for the DJI Inspire 3 EnGenius Announces Affordable ECW520 Access Point

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Advertising Spend on Smartwatches to Reach Almost $70 Million by 2019

Advertising Spend on Smartwatches to Reach Almost $70 Million by 2019

Smartphones Apr 15,2015 0

A new study from Juniper Research has found that advertising spend on smartwatches will reach $68.6 million by 2019, up from an estimated $1.5 million this year. A new study from Juniper Research has found that advertising spend on smartwatches will reach $68.6 million by 2019, up from an estimated $1.5 million this year.

The research found that growth will be fuelled by the entrance of high profile brands such as Apple into the smartwatch arena, allied to increased consumer affinity with and acceptance of wearable technology. It argued that the emergence of an additional consumer screen would stimulate interest amongst advertisers, although until a critical user base is reached most ad-spend is likely to take the form of ad hoc campaigns.

However, the research notes that brands will need to devise and implement new advertising formats designed to cater for the limited real estate on a smartwatch screen.

Additionally, it observed that behavioural differences between smartphone and smartwatch usage are likely to provide a further challenge. With consumers viewing smartwatch screens for seconds rather than minutes, advertisers will have markedly less time to engage their audience.

Meanwhile, the report also suggests that programmatic (real-time bidding) advertising is one of the main drivers within the wider digital advertising sphere. Programmatic advertising has evolved over the last couple of years from low levels of implementation to becoming an integral cog in the system.

All types of advertising formats are now being traded between advertisers and publishers in the ad exchange markets, where it used to be a place where only the excess or remnant publisher inventory was sold.

Tags: smartwatches
Previous Post
Microsoft Introduces Lumia 540 Dual SIM
Next Post
ZTE Says Breakthrough in 5G Research Wil Bring Nexr-Generation Networks Closer to Reality

Related Posts

  • Realme India Announces Smartwatch and TVs

  • Electrocardiogram Monitoring Cleared for Galaxy Watch Active2 by South Korea

  • Apple Watch Nike Pride Edition Sport Band Released

  • Global Smartwatch Shipments Grow 20 Percent in Q1 2020, Apple Maintains 1st Position

  • Verizon Buys Video-Chat Venture Blue Jeans, Unveils Care Smart Watch

  • Germany Launches Official Smartwatch App to Monitor Coronavirus

  • Huawei Unveils the Watch GT 2E Smartwatch

  • TAG Heuer's Connected Smartwatches Start at $1,800

Latest News

Synology Unveils DiskStation DS225 Plus
Enterprise & IT

Synology Unveils DiskStation DS225 Plus

New PS5 system update beta previews DualSense wireless controller pairing across multiple devices
Gaming

New PS5 system update beta previews DualSense wireless controller pairing across multiple devices

EnGenius Multi-Gigabit Switch Delivers 2.5G Performance with 90W PoE
Enterprise & IT

EnGenius Multi-Gigabit Switch Delivers 2.5G Performance with 90W PoE

Viltrox’s AF 90mm F3.5 Lens for the DJI Inspire 3
Drones

Viltrox’s AF 90mm F3.5 Lens for the DJI Inspire 3

EnGenius Announces Affordable ECW520 Access Point
Enterprise & IT

EnGenius Announces Affordable ECW520 Access Point

Popular Reviews

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

Noctua NH-D15 G2

Noctua NH-D15 G2

Soundpeats Pop Clip

Soundpeats Pop Clip

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

be quiet! Pure Base 501

be quiet! Pure Base 501

Terramaster F8-SSD

Terramaster F8-SSD

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed