Fossil Group, Inc. today announced the latest addition to the hybrid smartwatch category: Hybrid HR.

Engineered by Fossil Group’s research and development team, the $195 Fossil HR is Fossil Group’s most advanced hybrid smartwatch technology ever, featuring the most important information at a glance –text messages, alerts, caller ID, heart rate and activity tracking –all with a two-week battery life. Fossil hybrids come with E ink displays that can be customized to offer any and all data on hand.

Hybrid HR technology will be available first from the Fossil brand this 2019 holiday retail season.

Combining features of digital and analog smartwatches, Hybrid HR smartwatches are encased in the classic styling of a traditional watch and feature key elements found in touchscreen smartwatches, including:

• Always-on Display: Combines mechanical hands with a full round read-out display to view incoming text messages, caller ID and app alerts as well as dynamic, contextual information such as weather updates, second time zone and more
• Customization: Allows users to choose between a variety of backgrounds, dial elements and button assignments to designate which notifications you receive or functions to perform –from texts toapp alerts or reminders
• Long Lasting Battery Life: With all features activated, Hybrid HR lasts more than two weeks on a single charge
• Wellness Tracking: Displays wellness stats including heart rate, steps, calories and active minutes, and allows users to log workouts, track sleep and measure progress over time
. The built-in heart-rate tracking comes from a PPG sensor on the underside of the case which will display your vitals in real time on the face. And you can add up to four complications to the display, covering your step count, alternative timezones and phone notifications through to your projected commute time.

The Fossil Hybrid HR does not use Wear OS, but Fossil's own in-house software.

The Hybrid HR will have five different case options, all of which measure 42mm, with three working with 22mm straps, and the other two suiting 18mm straps.

The Hybrid HR retails at a starting price point of $195 and is available for purchase today on fossil.com and in select Fossil retail stores globally. It will be available in India beginning November 18.

This is the latest technology by Fossil Group to hit the market this year. For example, in August, Fossil Group announced and brought to retail new, proprietary nextgen touchscreen smartwatch technology. Features on the touchscreen smartwatches include the proprietary Phone app, which is the first app that makes tethered calls for iPhone users possible on the Wear OS by Google platform, and the Qualcomm Snapdragon Wear 3100 processor platform. Additional elements include a microphone and swimproof speaker, increased storage, extended battery life for multi-day usage and new app-based experiences.

Fossil Group plans to launch more than 100 new smartwatch styles across 10 brands this 2019 fall/holiday retail season.