Samsung Electronics America, Inc. (SEA), today unveiled its Ascend Partner Program, which introduces more streamlined program tiers, a new partner portal, and new automated tools and processes for its enterprise Mobile, Display and SSD solution partners.

This transitions Samsung’s legacy STEP program to the newly-named Ascend Partner Program, which provides a single point of access to sales programs and partner resources. This includes new tools to help partners optimize business revenue through new rebates and incentives and gain visibility into their performance via a “one-stop shop” user interface.

“Partners are extremely important for Samsung, helping us provide our business customers synergistic solutions that accelerate market returns and seamlessly integrate with their legacy solutions,” said Chris Mertens, Vice President, Sales of the Display Division at Samsung Electronics America. “We’ve focused on improving the ease of conducting business and enabling partner access to product information. This program evolution will create a more passionate partner community where members share best practices, spark innovation and discover opportunities to better serve customers.”

Central to the new channel program is a new Ascend partner portal, which provides a single destination offering fully integrated access to a range of essential partner resources, including marketing collateral, special pricing, deal registration, performance dashboards and digital training courses.

Samsung sought partner and industry feedback to develop the new Ascend Partner Program, creating a channel platform that will help partners serve customers better as today’s business workplace transitions from manual to digital processes.

A central part of Samsung’s channel strategy for the B2B mobile division is to combine partners’ expertise as Managed Mobile Solution Providers with Samsung devices & endpoints to address the specific mobile needs of vertical industries. This includes leveraging key ISV and accessory partner relationships to drive the next generation of business mobility solutions.

“Our diverse business portfolio and device capabilities provide the ideal platform for our B2B partners to offer market leading solutions that address clients’ business challenges in vertical markets,” said Michael Coleman, Vice President, B2B Mobile Channel at Samsung Electronics America. “The Ascend Partner Program will enable our partners to deliver more distinct and scalable solutions that help businesses adapt to a rapidly changing business landscape.”