Snap is collaborating with Gucci and director Harmony Korine to promote its latest Spectacles 3 AR glasses.
The limited edition "Spectacles x Gucci" design was also done by Korine and takes cues from the Korine's new film, which was shot on Spectacles 3 and enhanced with 3D effects made specifically for the film. Set in Miami, it features a couple of panda furries, a guy with headphones in a hot-dog costume and plenty of pastel-colored Snap effects.
"By combining a first-person point of view and 3D Effects, the sunglasses inhabit their own hyper-personal universe, and helped inspire the multi-sensory experience of Duck Duck -- like you can walk into this world when you watch it," said Korine in a statement.
The Spectacles 3 feature a dual-camera setup that let you capture the world in 3D. You'll get the feeling of depth when you view the videos on Snap and move your phone around. In addition, by using the 3D filter feature, you can overlay those onto objects in the real world, so they'll interact with objects in a scene.
Snap did not say whether it would actually sell the Gucci spectacles, but you can try them on virtually using the Snapchat app. Snap used Lens Studio to create all the 3D effects, and will make them available to all Spectacles 3 users starting on December 6th.