Twitter Inc. is acquiring Chroma Labs, a startup that was founded by former Facebook and Instagram employees for building photo and video-editing features.
Chroma Labs was founded in 2018. During the past year, the company enabled creators and businesses around the world to create stories with the Chroma Stories app. The app lets people edit photos and videos before sharing them on the Stories features inside other apps, like Instagram or Snap Inc.’s Snapchat.
"We’re proud of this work, and look forward to continuing our mission at a larger scale – with one of the most important services in the world," Chroma Labs said.
"As part of this we’re shutting down our business, effective immediately. You’ll still be able to use the Chroma Stories app to craft amazing stories as long as the app remains installed on your phone, and until there is some breaking change in a future iOS update," the company added.
Early investors in the San Mateo, California-based startup include Index Ventures, Sweet Capital and Combine VC.