Primera Technology, Inc. today announced that it is expanding its global reach with the opening of a new Asia Pacific sales and support office in Hong Kong. Primera Asia Pacific will be led by Callum Hingston, Managing Director. Mr. Hingston has previously sold Primera's products as an Authorized Distributor for nine years. In his new role, he and his staff will be providing sales and support for Primera's distribution partners and end-user customers throughout the Asia Pacific region. A local warehouse has also been established to provide immediate access to Primera's full range of equipment, consumable supplies and spare parts.

Primera Asia Pacific's primary markets will include Australia, New Zealand, Singapore, Malaysia, China, Taiwan, Thailand, South Korea and Indonesia.