JVC announced an alliance with Sony to support the XDCAM EX MPEG-2 professional video file format and SxS (S-By-S) solid state flash memory cards. XDCAM EX is Sony's brand name for its professional video camera series incorporating the SxS memory card as a recording medium and features an MPEG-2 Long GOP compression method.

SxS is a flash memory card designed for professional video cameras with a high-speed PCI Express interface. It conforms to the Express Card standard, and has a maximum recording capacity of approximately 70 minutes of High Definition (HD) video with a 16GB SxS memory card.

JVC will develop products based on the XDCAM EX file format utilising SxS memory cards.

JVC will launch the KA-MR100G docking media recorder as its first product featuring native XDCAM EX file recording and an SxS memory card slot. This device will record and playback XDCAM EX files on an SxS memory card. The KAMR100G will also attach to current JVC ProHD GY-HD200/250 series professional high definition camcorders via a specially designed adapter.



Future products from JVC will attach directly to the KA-MR100G. The KA-MR100G will be available in March 2009 with a suggested retail price of under €2000 in Europe and $3000 in the United States.