Verizon Communications Inc and other U.S. mobile carriers are considering launching a mobile app store hoping to compete with the stores ran by Apple and Google, according to The Information.

The discussions among the mobile carriers and hardware manufacturers are focused on the launch of an industry coalition to create the store, the website reported on Wednesday.
The report says that the app store would be available on Android devices and would recommend applications to people based on their location and overall profile.

Verizon declined to comment.

Currently, Google gives its distribution partners, including carriers and device manufacturers 30 percent of revenue from applications sold in its store, while Apple does not give them any share of revenue.

Update: Verizon denied Wednesday's report that it was in talks with carriers and hardware manufacturers to open a new mobile software store.

"We have no plans to do that," Verizon spokeswoman Debra Lewis said. "Been there. Done that," she added, referring to Verizon's Apps, a mobile software store the company shut down last year.