Sony continues its evolution in Xperia engineering and design with the announcement of its latest flagship, the Xperia XZ3, powered by Sony's expertise across TV, audio, imaging and gaming, in a sleek design.

Xperia XZ3 features a 6-inch QHD+ HDR OLED display, powered by Sony's BRAVIA OLED TV technologies, to deliver deeper blacks, higher contrast, and sharper clarity with more vibrant colours. And advanced X-Reality for mobile will "up-convert" SDR content to near HDR (High Dynamic Range).

The entertainment effect is also enhanced by Sony's audio expertise. The S-Force Front Surround Sound speakers are now even more powerful with 20% more loudness than the previous model. Hi-Res Audio lets you listen to music in the quality as the artist intended, while DSEE HX upscales your compressed music to near Hi-Res Audio quality; and LDAC ensure superb wireless listening.

And Dynamic Vibration System creates a powerful haptic experience that enhances music, movies and games; letting you feel the action in your hands and bringing content to life in a new way.

The curved 3D glass in front and back blends into the device body to create a sleek borderless design, generating reflections and ambient colours from all angles. The XZ3 sits comfortably in the hand, courtesy of an extended 18:9 screen framed around a near bezel-less body.

Crucially, the XZ3's slim 3mm aluminium metal frame does not compromise looks for durability, together with Corning Gorilla Glass 5 and IP65/IP68 certified water resistance. And there is a choice of four colours[ii] in a finish to reflect your individual style: Black, White Silver, Forest Green, and Bordeaux Red.

XZ3 also introduces a new interface Side sense, using AI to provide easyaccess to your favourite apps. Simply double-tap anywhere on either side of your XZ3, and it predicts and displays the apps you want to use next placing them within easy reach, without having to scroll up or down for them. Designed with large displays in mind, Side sense offers one-handed operation.

XZ3 features new Smart launch with AI that instantly prepares your camera when you hold your phone up in landscape mode, ensuring you never miss a moment. Smart launch, together with existing features with AI including Superior Auto, Predictive Capture, Predictive Autofocus and Smile shutter, ensure the XZ3 camera gives you the best chance for a great shot. And of course only Sony's Motion Eye camera offers 4K HDR Movie recording for pro-quality filming and Full HD 960fps Super slow motion for dramatic shots.

Complementing the 19MP main camera is a 13MP front camera that lets you capture improved portrait selfies with beauty and bokeh effects for creative shots. In addition, 3D Creator now lets users add facial expressions to their scans, taken with either the front or main camera, making them even more lifelike.

Powered by the Qualcomm Snapdragon 845 Mobile Platform, the XZ3 gives users the world's fastest maximum connection speeds at 1.2Gbps. In addition, several battery features such as Smart Stamina, STAMINA mode, plus Battery Care and Qnovo Adaptive Charging technology to help the battery stay healthy to give you a longer battery lifespan.

A range of accessory covers Style Cover Touch SCTH70 and Style Cover Stand SCSH70 will be available in corresponding colours. Also available are charging and audio accessories:

Wireless Charging Dock WCH20
Open-ear Stereo Headset STH40D
2-way Style USB Audio & Bluetooth Headset SBH90C
USB Type-C 2-in-1 Cable EC270

The xperia XZ3 will be available in selected markets globally from end of September 2018 and will be among the first devices to ship with the latest Android 9 Pie