TDK is the first recording media manufacturer to get its 16x DVD+R on the shelves and its 16x DVD-R is soon to follow.

Recording at full speed, it is possible to record 4.7GB, approximately the equivalent of two hours of home-video footage, in under six minutes, with no compromise on data quality.

Recording at high-speeds puts extreme pressure on recording media discs. 16x discs spin at approximately 9600 rotations per minute and unless kept stable there is a risk that data integrity will be compromised as the DVD ?jitters?. To ensure that even at top speeds data, images, films and music can be recorded at a consistently high-quality, TDK has developed a unique Cyanine dye coating for its 16x DVD discs. This dye ensures that TDK 16x media offers the highest precision and reliability at any speed as the laser-etched marks (pits) are precisely mapped on the disc surface..

Jean Paul Eekhout, European marketing manager at TDK explains: ?TDK prides itself in driving standards in DVD. In 2003, our scientists realised that conventional dyes would have difficulty in supporting high quality recordings at both high and lower speeds. Nearly two-years in the making, TDK has developed the Cyanine dye that maintains accuracy at different speeds so we can continue to offer the highest quality recording media, with the maximum backward compatibility, that will playback in virtually any DVD player?

TDK?s 16x DVD+R discs are available now, both in a regular version and with TDK?s unique ScratchProof? coating. ScratchProof DVDs are100 times more scratch resistant than standard DVD-recordable discs, as well as being fingerprint and dust resistant. For use in a PC DVD writer or home recorder, the media is available in Jewel Case, Slim Jewel Case, spindle and video box. The discs have been tested by all the major burner manufacturers and are available at all usual outlets.

For more information about TDK Recording Media products, go to http://www.tdk-europe.com