Pentax K100D Digial SLR

Although I have a deep and abiding respect for the many marketing people without whom I could not do my job, I have to wonder at the sanity of the marketing genius that came up with the name for Pentax's previous line of digital SLRs. The name, "*ist", was explained to me by a marketing guy from Pentax UK, and to be fair he thought it was a bloody stupid idea too. The asterisk is a wild-card character, you see, and the -ist part is like scientist, or artist, or any other sort of -ist, so with the wild-card it means the camera can be anything you want it to be?

Other reviews from this Manufacturer...	Source...