Toshiba America today expanded its collection of Blu-ray Disc players with the new BDX3000. The company also introduced its premier Cinema Series line for 2010, featuring the VX700 Series, and the WX800 3D Series, LED HDTVs. Joining the currently available BDX2700 and BDX2500 models, the BDX3000 is the company's first 3D-capable Blu-ray Disc player.

Like Toshiba's other Blu-ray players, the BDX3000 includes Wi-Fi capability for wireless access to streaming movies, television shows, music, and more. At the push of a button, content from BLOCKBUSTER On Demand, Netflix , VUDU and Pandora can be accessed instantly. All three Toshiba models also include a standard Ethernet connection.

All of Toshiba's Blu-ray players support Full HD 1080p resolution at a smooth 24fps, upconvert standard DVDs to near HD quality, and can playback video, photos, and music from a USB or SD/SDHC card on a connected HDTV. With internet connectivity on Toshiba's models, bonus features (BD-Live and Bonus View) can be accessed, such as social networking and chat features, interactive websites and games, unique trailers, or commentary from directors, the cast, and more, as available on select Blu-ray discs.

Built-in decoding of the latest HD audio formats, including Dolby TrueHD and DTS-HD Master Audio / Essential, ensure that movies, music and more sound as great as they look when played on the BDX3000, BDX2700, or BDX2500. Similarly, the players' 7.1 Channel audio outputs and HDMI-CEC compatible HDMI connections offer easy home theater integration and functionality.

Product Feature Highlights:

* Blu-ray 3D Disc playback with the BDX3000
* Full HD 1080p / 24fps Blu-ray Disc playback, with standard DVD upconversion
* Access to online content from Netflix, BLOCKBUSTER On Demand, VUDU, and Pandora internet Radio, using either wired Ethernet or Wi-Fi connection
* HD audio support, including Dolby True HD and DTS-HD Master Audio Essential
* BD-Live (BD Profile 2.0) and Bonus View compatible
* AVCHD video, HD JPEG/JPEG photo, and MP3/WMA audio file playback
* HDMI connection with HDMI-CEC control
* 7.1-Channel analog audio outputs
* USB port and SD/SDHC card slot
* Energy Star 2.0 with the BDX3000

Pricing and Availability:

BDX3000 (available September, SRP $249.99)
BDX2700 (available now, SRP $199.99)
BDX2500 (available now, SRP $149.99)

Cinema Series LED HDTVs

Toshiba also today announced the availability of its premier Cinema Series line for 2010, featuring the VX700 Series, and the WX800 3D Series, LED HDTVs.

The WX800 is addressed to demanding home theater connoisseurs, as well as consumers seeking a stylish entertainment powerhouse for their home. With true 3D capability, the WX800 presents a three-dimensional experience from 3D movies, TV programs, video games and more when using a pair of optional Toshiba 3D glasses, Toshiba's BDX3000 3D Blu-ray Disc player and a 3D capable HDMI cable.

Boasting an ultra-slim depth of less than 1.2 inches, the WX800 features technologies such as 3D Resolution+ which delivers clear 3D content. The TV also processes multiple 3D input formats, including MPEG4-MVC, RealD, and select others.

The WX800's CineSpeed LED panel includes an advanced edge lighting system and DynaLight control for continuously optimized contrast resulting in an amazing 7M:1 contrast ratio for deep black levels, bright whites, and vibrant colors. The WX800 also features Toshiba's ClearFrame 240Hz technology.

The WX800 is also able to to access Toshiba's Enhanced NET TV service with Yahoo! Connected TV; a collection of favorite and brand new streaming content options await via a simple connection to the Internet, and a touch of the remote. The WX800's built-in 802.11b/g/n Wi-Fi capability allows for a simple method to instantly access TV episodes and movies from Netflix, enjoy over 3,000 HD movies, video podcasts, and more from VUDU, catch up with friends and family on Facebook and Twitter, and explore new videos and photos on YouTube, Flickr?, and more.

Wired connectivity is also key with the WX800, which has four HDMI connections with InstaPort fast input switching, and the convenience of HDMI-CEC to control other CEC enabled devices using a single remote. A ColorStream component input and high resolution PC input make it simple to connect a wide variety of video sources to the WX800.

The WX800 Cinema Series is available in 55-inch and 46-inch screen sizes (measured diagonally at 54.6 inches and 46.0 inches respectively).

55WX800 Cinema Series 3D LED HDTV (available now, SRP $3,299.99)
46WX800 Cinema Series 3D LED HDTV (available now, SRP $2,599.99)

The VX700 is employing many of the same feature benefits of the Cinema Series brand, but targeting consumers not looking for 3D. This set also boasts advanced LED backlighting driven by Toshiba's latest PixelPure 5G video engine and ClearFrame 120Hz processing that reduces blurring from swift action.

Videophiles will appreciate the wide range of adjustments and controls found on the VX700 (and the WX800). Expert Model and ColorMaster allow easy access to advanced color and gamma settings. Though the VX700's speakers are "invisible" when looking at the outside of the set, the distinguished sound they can produce is clearly noticeable, with Dolby Volume for a consistent volume level when changing channels or sources, Audyssey EQ processing, dynamic bass boost, and voice enhancement.

Built-in Wi-Fi connectivity is also included on the VX700 for bringing the world of Enhanced NET TV with Yahoo! Connected TV into the living room. The VX700 also includes two USB ports, an SD/SDHC card slot, and support for DLNA file sharing.

The VX700 Cinema Series is available in 55-inch and 46-inch screen sizes (measured diagonally at 54.6 inches and 46.0 inches respectively).

55VX700 Cinema Series LED HDTV (available now, SRP $2,799.99)
46VX700 Cinema Series LED HDTV (available now, SRP $2,299.99)