HP is partnering with Bang & Olufsen to bring the globally recognized sound of Bang & Olufsen and B&O PLAY to HP's PCs, tablets and accessories. "Audio plays an important role in the experience customers have on their PCs, tablets and accessories whether it's watching a movie, listening to music or Skyping with friends and family," said Ron Coughlin, senior vice president, Personal Systems, HP. "With their passion and expertise, we are thrilled to work with Bang & Olufsen to create exceptional sound experiences for customers."

Bang & Olufsen is a globally recognized audio and video technology company with 90 years of experience in audio performance. Most recently, the company has launched a range of products including its BeoPlay H8 Headphones, BeoPlay A2 music system and BeoSound Moment.

HP and Bang & Olufsen will custom tune each notebook, desktop, tablet and accessory for precise sound. In all HP devices that carry the Bang & Olufsen or B&O PLAY brand, a dedicated audio island isolates the audio circuits from other signals on the motherboard. The headphone jack limits the amount of metal parts to reduce ground noise.

HP devices also include an audio control panel, which allows users to customize their audio experience based on preset configurations tuned by HP and Bang & Olufsen.

The first HP personal computing systems with Bang & Olufsen and B&O PLAY audio will be available this spring. The Bang & Olufsen brand will appear on HP's Spectre, OMEN, ENVY and select commercial PCs. The B&O Play brand will appear on HP Pavilion PCs, tablets and PC audio accessories.

Apple bought Beats, co-founded by influential hip-hop producer Dr Dre and music mogul Jimmy Iovine, for $3 billion in May last year.