Apple has acquired NextVR, a startup that provides content for virtual-reality headsets.

The acquisition may help Apple’s development of VR and AR headsets with accompanying software and content. NextVR supplies content to several existing VR headsets, including Oculus and devices from Sony Corp., HTC Corp. and Lenovo.

NextVR has deals with sports leagues including the National Basketball Association and entertainment networks such as Fox Sports. The startup also has expertise in live streaming in virtual reality, which could also be useful for live concerts and games.

The deal is at least the third for Apple this year, following the purchase of Voysis, an Irish startup that focuses on voice technology, and Dark Sky, a popular weather app.