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Monday, December 22, 2008
Nokia's Mail on Ovi Public Beta Goes 'Live' Around the World


Mail on Ovi, the free email account from Nokia, is now 'live' and can be set up directly on Nokia phones without requiring a PC to get started.

Nokia has bought a dozen companies to jump-start its Internet business as growth in the mobile phone market stalls.

The handset maker has gathered access to all of the services to its Ovi.com site, but so far they have all demanded additional usernames and passwords, something analysts see as one of the major obstacles for takeup.

From now on, people who use Nokia Series 40 devices can create their own email address directly on their mobile phones. The Ovi email account gives a person all the features and functionalities of a typical PC-based email account. During the Beta period, consumers will be able to choose from 12 languages based on the settings of their device, including English, Spanish, Portuguese, French, German, Hindi, Bengali, Tagalog, Bahasa Indonesia and Bahasa Malaysia.

"We're creating a mindset shift with mobile messaging. Mail on Ovi is the first-ever email service which allows people to create an account directly on their mobile phone, and start using it right away" said Senior Vice President Tom Furlong, who oversees Consumer Messaging initiatives within Nokia's Services & Software organization. "Rather than focusing purely on push email for the world's most advanced mobile users, we are mobilizing email across Nokia's mainstream device portfolio, while giving consumers in emerging markets their first email account, Mail on Ovi, as well as their very own internet identity. These people are the new 'mobile digital natives' who will exclusively use their mobile phones for email and internet, rather than a PC."

Nokia has launched more than 35 Nokia Series 40 device models which immediately enable the creation of the Mail on Ovi email account. As of October 2008, Nokia has shipped more than 110 million of such devices globally.


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