Samsung today announced the launch of the Samsung NX100 ? a mirrorless camera equipped with the world?s first i-Function lens. The NX100 has benefited from Samsung's expertise across multiple areas of technology as all of the camera?s key components are produced internally.

The launch of the NX100 follows the NX10, Samsung's first mirrorless camera and the first in the world to feature an APS-C size sensor. The NX100 shares the technology of NX10, such as an APS-C size sensor for quality images and a 3-inch AMOLED screen . However, with the NX100, Samsung takes the mirrorless camera to the next level, by incorporating the innovations of the NX10 and improving other areas of the camera's performance and design. While the body of the camera is slim, the NX100 also features the i-Function lens which allows users to control their camera through the lens for the first time. The NX100 also boasts one of the fastest AF on the market today and an ISO that is raised to a maximum of 6400 for action shots.

While conventional lenses were passive in controlling camera settings, the i-Function Lens is a proactive lens that communicates with the camera body. It delivers total image control with fast manual settings to ensure quick image capturing, and also provides customized settings which are ideal for the lens being used. The lens incorporates a conveniently-located i-Function button which allows users to scroll through manual settings, and a focus ring which is used to easily change parameters for each setting.

Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly by simply using the i-Function button and ring on the lens.

The NX100 also has a lens priority mode which makes switching between lenses easier than ever. Each lens is clearly marked with icons that illustrate their main usages, so beginners can quickly understand which lens they need to select for any given scene. The lens priority mode provides scene options specifically designed for the lens being used - for example when a landscape lens is attached, the camera will immediately display the landscape mode. Additionally, when users change to a specialized lens, the camera will recognize the lens type and automatically configure the settings that would best match with the attached lens. This latter feature will work with future, specialized Samsung lenses.

The camera also provides a creative feature called 'Smart Filter'. In playback mode, users can apply seven different effects to the picture, such as the vignette, soft focus, fish-eye, or miniature effects. The 'Smart Filter' provides not just high quality images, but also features that are fun to use.

The NX100 also supports HD movie recording at 720P. It also contains a 'Sound Picture' mode, which can record audio when a photo is taken.

The NX100 will be equipped with a range of lenses. At launch, the lens line-up includes a compact zoom 20-50mm lens to provide both high image quality and portability. A small and light 20mm wide angle Pancake lens will be introduced shortly after. Two additional specialized lenses will be available in the first half of 2011 ? a 60mm Macro lens and 18-200mm Super Zoom lens. To expand the lens line-up even further, three more lenses will be introduced by the second half of 2011, including 16mm, 85mm, and 16-80mm lenses. The NX system will be further enhanced with more accessories, including an Electronic Viewfinder, Flash and GPS tracker to capture your exact geographical location.

Specifications

NX100

Image sensor: 14.6 Mega-pixels APS-C size CMOS sensor
Useable lens: Samsung Lenses
Display: 3.0" VGA AMOLED Display
ISO Equivalent: Auto, 100 - 3200, Extension settable : ISO 6400
Shooting modes: SmartAuto, Lens Priority, Program, Shutter Priority, Aperture Priority, Manual, Scene, Movie
Scene mode: Beauty shot, Children, Close Up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Night, Portrait, Landscape, Sports, Sound Picture
Movie recording: 720P HD Movie Recording (H.264)
Storage media: SD, SDHC (Up to 32GB)
EVF: Optional
GPS: Geo-tagging w/ Optional GPS Module (GPS10)
Battery life: Still : 420shot , 210min (CIPA Standard) Movie : 130min
Dimensions: 120.5 x 71 x 34.5mm (excluding the projection part)
Weight: 282g (without battery and Memory card)

SAMSUNG Standard Zoom Lens (20-50mm F3.5-5.6 ED)

Focal Length: 20 - 50mm (equivalent to 30.8-77mm in 35mm format)
Elements in Groups: 9 elements in 8 groups (1 Aspherical lens, 1 Extra-low Dispersion lens)
Aperture: F3.5 - 5.6 (Min. F22), (Circular Aperture Diaphragm)
Minimum Focus Distance: 0.28m
Filter Size: 40.5mm
Dimensions: 64 x 39.8mm
Weight: Approx. 119g

SAMSUNG Pancake Lens (20mm F2.8)

Focal Length: 20mm (equivalent to 30.8mm in 35mm format)
Elements in Groups: 6 elements in 4 groups (1 Aspherical lens)
Aperture: F2.8 (Min. F22), (Circular Aperture Diaphragm)
Minimum Focus Distance: 0.17m
Filter Size: 43mm
Dimensions: 62.2 x 24.5mm
Weight: Approx. 89g

SAMSUNG GPS10

Dimensions: 53 x 66 x 31.8mm
Weight: Approx. 61.7g
Battery: 2 AAA batteries
Battery duration: Approx. 13 hours
Internal memory: 128MB

SAMSUNG Electronic Viewfinder

Dimensions: 49.7 x 29.7 x 38.5mm
Weight: Approx. 23g
Resolution: QVGA (300x224), 201k
Magnification: Approx. 0.83x (APS-C, 50mm, -1m-1)
Coverage: Approx. 98%
Eye relief: 17mm
Diopter: Approx. -4.0 ~ +1.0m-1

SAMSUNG Flash (SEF15A)

Dimensions: 55 x 45.5 x 73.6mm
Weight: Approx. 80.4g
Guide Number: 15
Covered focal length: 18mm (APS-C) / 28mm (35mm)
Flash mode: A-TTL / Manual
Battery: 2 AAA battery : Alkaline, Ni-MH