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Friday, July 29, 2011
Verbatim to Present New SSD, LED lighting and Blu-ray Discs at IFA 2011


Verbatim will show its latest innovations in storage and lighting products at this year's IFA, being held from the 2nd to the 7th of September 2011 in Berlin.

In Hall X19, Stand 218, visitors can get a first glimpse of Verbatim?s new SSD solutions and view the wide portfolio of retail and professional LED lighting that the company is launching from September 2011.

For the first time, Verbatim will showcase its new generation of solid-state drives (SSDs). The SSDs provide data transfer rates up to 250MB/sec READ and 180MB/sec WRITE speed. The kits include a detailed installation guide in 12 languages, a special enclosure for the HDD which enables it to be used as an external drive once removed from the laptop, and cloning software which allows the copying of all data and the operating system to the SSD from the original HDD. The SATA SSD will be available in 64GB, 128GB, 256GB capacities and will be available from October 2011.

Verbatim is introducing two categories of LED lighting products from September 2011 - one for professional installers and the other for retail. The retail collection will come in blister packaging which is more popular among retailers, providing immediate visibility of the product and better in-store security. The range includes all the popular bulbs including MR16, PAR16, Classic A and Candlelight, and will give consumers the chance to benefit from significant energy and cost savings by moving from standard incandescent or halogen lighting to LED.



In addition, the new professional range includes products with high specifications including built-in temperature control systems, very good dimming compatibility and a highly-efficient heat sink design. The range includes PAR16, PAR30, PAR38, AR111, MR16, R63, Classic A and Classic B. Packed in convenient boxes (single and multipacks) to minimise logistics/storage costs, they enable easy access of the products, making them ideal for large installations such as hotel or restaurant chains, office blocks or cruise ships.

The new Store 'n' Go Traveller is a 750GB 2.5" portable USB 3.0 hard drive that is available in black and silver and has a tough rubber surrounding edge to give extra protection to the drive.

Another new 2.5" HDD, the Store 'n' Go Executive, offers storage capacities of 500GB and 750GB and 256bit AES Hardware Encryption for high level data security. The Executive is available in three finishes and has a sensor touch button which enables users to activate preset functions.



Verbatim will also be showing for the first time its newly designed 3,5" desktop drive; the Store'n'Save HDD, which offers storage capacity up to 3TB.



Visitors to the Verbatim stand will get a chance to see Verbatim's new triple layer BD-R XL 100GB Blu-ray 4x discs. Standard blu-ray discs come with storage capacities of 25GB for a single-layer disc and 50GB for a dual-layer disc, but a BD-R XL disc includes a third storage layer to give it a storage capacity of 100GB. Verbatim's triple layer technology has been certified by the BDA (Blu-ray Disc Association) and is planning to go into mass production from Q1, 2012.



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