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Sunday, April 22, 2012
Sony To Use Samsung's OLEDs For Its TVs


Just a few months after Sony and Samsung terminated their LED joint venture, Sony is now seeking to strike a deal with Samsung to purchase organic light-emitting diode (OLED) flat-screens for its new line of TVs.

"Bravia OLED TVs will be available to consumers from early next year," said a Samsung official, adding that a deal is being worked on regarding the pricing and supply volume, the Korean Times reported today.

Samsung and Sony officials have already met to agree on the deal, the report added.

Both Samsung and Sony have not responded to inquiries for comments.

Smasung and LG are set to introduce their 55-inch OLED TV models in the latter half of this year, priced 10 times the price of equivalent LCD sets.

Sony used to be a pioneer on OLED technology with the release of world?s first OLED TV in 2007. However, the company t gave up production of the $2,000 TVs in 2010 amid a global downturn.

Sony has also established Japan Display in partnership with Toshiba and Hitachi to boost small-sized OLED screens for gadgets.

Samsung in February separated its display division from the main company to create Samsung Display. The new company will be merged with Samsung Mobile Display (SMD) for the development of OLED displays.


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