Saturday, November 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Pirate Bay Co-founder Sentenced To 42 Months Imprisonment
SEL Showcases 1058ppi And Foldable OLED Displays
New Outlook for Mac Available Now, Office for Mac Coming In 2015
Updated BBM Offers More Privacy, Control and More
Panasonic Raises Profit Outlook
Toshiba Offers New 4TB and 5TB Desktop HDDs
Samsung Introduces New Ultra Slim Galaxy A5 and Galaxy A3 Smartphones For The Chinese Market
Sharp 2Q Profit Slides
Active Discussions
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
 Home > News > General Computing > FTC Rev...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, March 13, 2013
FTC Revises Online Advertising Disclosure Guidelines


The Federal Trade Commission on Tuesday released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception.

Updating guidance known as 'Dot Com Disclosures,' which was released in 2000, the newcover of dot com disclosures report FTC staff guidance, .com Disclosures: How to Make Effective Disclosures in Digital Advertising, takes into account the expanding use of smartphones with small screens and the rise of social media marketing. It also contains mock ads that illustrate the updated principles.

The updated guidance emphasizes that consumer protection laws apply equally to marketers across all mediums, whether delivered on a desktop computer, a mobile device, or more traditional media such as television, radio, or print.

If a disclosure is needed to prevent an online ad claim from being deceptive or unfair, it must be clear and conspicuous. Under the new guidance, this means advertisers should ensure that the disclosure is clear and conspicuous on all devices and platforms that consumers may use to view the ad. The new guidance also explains that if an advertisement without a disclosure would be deceptive or unfair, or would otherwise violate a Commission rule, and the disclosure cannot be made clearly and conspicuously on a device or platform, then that device or platform should not be used.

The 2000 guidance stated that to help ensure clear and conspicuous disclosures, advertisers should consider the disclosure?s placement and proximity to the relevant ad claim, its prominence, whether audio disclosures are loud enough to be heard, and whether visual disclosures appear for long enough to be noticed. Although the 2000 guidelines defined proximity as "near, and when possible, on the same screen," and stated that advertisers should "draw attention to" disclosures, the new guidance says disclosures should be "as close as possible" to the relevant claim.

The updated Dot Com Disclosures calls on advertisers to avoid using hyperlinks for disclosures that involve product cost or certain health and safety issues. The new guidelines also call for labeling hyperlinks as specifically as possible, and they caution advertisers to consider how their hyperlinks will function on various programs and devices.

The new guidance points out that advertisers using space-constrained ads, such as on some social media platforms, must still provide disclosures necessary to prevent an ad from being deceptive, and it advises marketers to avoid conveying such disclosures through pop-ups, because they are often blocked.

The guidelines don't have the force of law, although FTC is trying to let industry know what it expects industry to do, in order to avoid possible probes.


Previous
Next
BitTorrent Live Now An Open Beta        All News        NTI's Backup Software Transforms USB Storage Device into Backup Appliance
BitTorrent Live Now An Open Beta     General Computing News      NTI's Backup Software Transforms USB Storage Device into Backup Appliance

Get RSS feed Easy Print E-Mail this Message

Related News
FTC Says Snapchat Deceived Consumers
FTC's Guidance To Web Search Firms Highlight The Need to Distinguish Between Ads and Search Results
FTC Asks App Developers To Improve Privacy Disclosures
FTC Ends Monopoly Probe Against Google
Judge Approves FTC's $22.5-million Fine on Google
FTC Returns More Than $2 Million to Buyers of the "Google Money Tree" Work-at-Home Scam
Google Said to Pay $22.5 Million To Settle Privacy Charges With FTC
FTC Asks Congress to Encourage Industry to Adopt "Do Not Track" Tools
FTC Seeks $52 Million For Bogus Phone Charges
FTC Tells Congress It Continues to Support "Do Not Track" Tools
FTC Privacy Report Backs Do Not Track
FTC, EU Investigate Google's 'Violation' of Apple Users' Privacy

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .