Monday, December 05, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Amazon Go Eliminates Checkout Lines In Stores
Uber Creates AI Lab With Geometric Intelligence Acquisition
Google Launches New Personal Safety App
Micron Introduces The TLC-based 5100 Enterprise SSDs
Panasonic May Buy Headlight Manufacturer ZKW
KAIST Sues Samsung, Qualcomm And Globalfoundries Over FinFET Patent Infringement
Samsung Offers Second Gear S2 Update
Google DeepMind Makes AI Training Platform Available On GitHub
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Adobe t...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, June 27, 2013
Adobe to Acquire Neolane


Adobe today announced it has entered into a definitive agreement to acquire privately held Neolane, a company that develops cross-channel campaign management technology, for approximately $600 million in cash.

Neolane integrates online and offline marketing data from across an enterprise - performing audience segmentation and delivering marketing messages across channels. It offers a platform for sophisticated automation and execution of campaigns across the Web, email, social, mobile, call center, direct mail and point of sale (POS). This enables marketers to deliver personalized campaigns and increased ROI.

"The acquisition of Neolane brings critical cross-channel campaign management capabilities to the Adobe Marketing Cloud," said Brad Rencher, senior vice president and general manager of Adobe?s Digital Marketing business. "Adobe has long been the trusted partner to creative professionals and we are now extending our lead in the digital marketing space with the addition of Neolane. From campaign creation through planning, execution and optimization, Adobe technology is driving the entire marketing process."

Neolane will become a sixth solution in the Adobe Marketing Cloud, complementing the existing Analytics, Target, Social, Experience Manager and Media Optimizer offerings.

The transaction, which is expected to close in July, is subject to customary closing conditions.


Previous
Next
Apple, Facebook, Google Support Gay Marriage        All News        Microsoft IE11 Coming To Windows 7
Apple, Facebook, Google Support Gay Marriage     General Computing News      Microsoft IE11 Coming To Windows 7

Get RSS feed Easy Print E-Mail this Message

Related News
Adobe to Acquire TubeMogul Video Advertising Platform
Adobe Charts Future of Design at Adobe MAX 2016
Adobe and Microsoft Partner in the Azure Cloud
Adobe Flash Becomes Adobe Animate CC
Adobe's Flash Is The Most Frequently Exploited Product
Adobe Introduces Document Cloud
Adobe Buys Fotolia, Announces Creative Cloud Jump
Nokia Recalls Travel Chargers For Lumia 2520 Tablets
Adobe's Creative Cloud Hit By Outage
Adobe Delivers New Storytelling App for iPad
Adobe Announces ColdFusion 11
Adobe Photoshop CC Brings Support For 3D Printing

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .