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 Home > News > Mobiles > Europea...
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Monday, July 01, 2013
Europeans To Enjoy Lower Price Caps For Mobile Roaming


From 1 July 2013, the European Union's Roaming Regulation will lower the price caps for data downloads by 36%, making it much cheaper to use maps, watch videos, check emails and update social networks while travelling across the EU.

Data roaming will now be up to 91% cheaper in 2013 compared to 2007. During this period the volume of the data roaming market has grown 630%.

The EU has achieved retail price reductions across calls, SMS and data of over 80% since 2007.

European Commission's Vice President Neelie Kroes said: "The EU has to be relevant to people?s lives. The latest price cuts put more money in your pocket for summer, and are a critical step towards getting rid of these premiums once and for all. This is good for both consumers and companies, because it takes fear out of the market, and it grows the market.

The new prices caps, which enter into force on 1st July 2013, are:

- Downloading data or browsing the Internet - 45 cents / Megabyte (MB) (charged per Kilobyte used) + VAT. (36% reduction compared to 2012)
- Making calls - 24 cents / minute + VAT (17% reduction compared to 2012)
- Receiving a call - 7 cents / minute + VAT (12.5% reduction compared to 2012)
- Sending a text message - 8 cents + VAT (11% reduction compared to 2012)

Operators are free to offer cheaper rates, and some have already begun to remove roaming premiums altogether for voice and SMS, or offer a roaming-free area region across one section of Europe or another.

New retail price caps (excluding VAT)

1 July 2012

1 July 2013

1 July 2014

Data (per MB)

70 cents

45 cents

20 cents

Voice-calls made (per minute)

29 cents

24 cents

19 cents

Voice-calls received (per minute)

8 cents

7 cents

5 cents

SMS (per SMS)

9 cents

8 cents

6 cents

New wholesale price caps excluding VAT (on prices operators charge each other)

1 July 2012

1 July 2013

1 July 2014

Data (per MB)

25 cents

15 cents

5 cents

Voice (per minute)

14 cents

10 cents

5 cents

SMS (per SMS)

3 cents

2 cents

2 cents



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