|Last 7 Days News :
Wednesday, October 09, 2013
Comcast, NBCUniversal and Twitter Form Social TV Strategic Partnership
Comcast, NBCUniversal and Twitter today announced a strategic partnership to more directly connect the millions of Twitter users with television viewing.
In the first step of the partnership, Comcast engineers created a new feature
called "See It" that will give Comcast's Xfinity TV customers the ability to
access TV shows, movies and sports directly from a Tweet. See It will debut in
November with shows from NBCUniversal's networks.
The companies also announced an advertising partnership with NBCUniversal in
Twitter's Amplify program which drives awareness of TV programs by embedding
sponsored, real-time video clips in tweets. Comcast and Twitter are also
already exploring additional opportunities to integrate social TV
conversations into Comcast's X1 platform - the company's entertainment
Each day, Twitter plays host to the real-time conversation around the live
broadcast of television shows. With See It, Xfinity TV customers who discover
new shows and movies in their Twitter feeds will be able to tune in to those
programs with the click of a button. The See It button will enable a menu of
consumption options. Users will be able to tune to live TV or start a show On
Demand on their set-top box; tune in to a show online or on their mobile
device; set DVRs; set a reminder and; buy theater tickets through Fandango.
This new See It feature was designed to integrate with other video
distribution partners, television networks and websites. Comcast and Twitter
are in discussions with additional distribution partners and television
networks that will use this feature to promote their content in the coming