Twitter said on Thursday it would introduce self-serve ads for small- and medium-sized businesses in three countries outside the United States.
Businesses in the United Kingdom, Ireland and Canada will be
able to buy "promoted" ads that can be shown to targeted
Twitter users beginning this week.
Twitter generates the majority of its sales through selling ad
packages directly to large companies such as Verizon
Communications or Samsung Electronics. But analysts believe it
has the potential to greatly boost sales by letting smaller
businesses buy automated ads without the help of Twitter
Twitter gave U.S. businesses early access to the self-serve
program earlier this year.