Saturday, June 25, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
China to Regulate Search Results Ads
HTC Apologizes For Poor Results, Pins Hopes On VR
MediaTek To Invest $6.15 billion on 5G Communication Technologies
EU, United States Strengthen Data Transfer Pact
BitTorrent Now Music And Video App Launched
Qualcomm Files Complaint Against Meizu
3-D pens And Moldable Earbuds Appear At CE Week Gadget Show
HP Recalls Batteries for HP and Compaq Notebook Computers Due to Fire and Burn Hazards
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yandex ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 26, 2014
Yandex Partners with Google On Advertising


Yandex is partnering with Google to allow their respective advertising clients bid for ad displays that will appear to each other's inventories.

Through Google's subsidiary DoubleClick, the company's advertising clients will have access to one of Russia's largest advertising inventories offered by publishers in Yandex's Advertising Network, while the advertising clients of Yandex will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners. Both systems are powered by the real-time-bidding technology.

The current arrangement between Yandex and Google only relates to display advertising, and does not cover text-based contextual advertising.

Google and Yandex will complement each other in terms of user data, audience-targeting and bid-optimisation.

The two companies have already signed the bilateral partnership agreement, and they are now at the technical stage of implementing this project.

The agreement is expected to increase advertising inventory available to the clients of both companies whose respective advertising pools in the CIS countries don't overlap much.

Yandex launched its own Real-Time Bidding system for auctioning ad impressions to advertising systems in March 2012. Yandex.Direct and myThings were participants in the auction, which were later joined by Tinkoff Digital, the developer of Russia?s first RTB platform, and LaModa, one of the most popular fashion e-retailers in Russia.




Previous
Next
LG E985T TD-LTE Smartphone Debuts In China        All News        Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013
Sony To Cut 1,000 U.S. Jobs     General Computing News      Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013

Get RSS feed Easy Print E-Mail this Message

Related News
Meet Lenovo PHAB2 Pro, Google 's First Tango Smartphone
Google Nest Chief Fadell Steps Down
Google Your Name To Change Your Settings Or Find Your Phone
Google Wins Oracle in Android Trial
Google To Open Self-driving Car Engineering center in Michigan
Google Enhances Ads For Mobile Devices
Google's Paris Offices Raided
I/O: The next evolution of Google
Google Spaces Website Goes Live
The European Union Set To Fine Google 3 billion Fine: report
Google Announced iPhone Keyboard; Plans to Map the Interior World in 3-D With Project Tango
Russian Watchdog Cancels Google Fine

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .