Tuesday, November 24, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Black Friday Deals on Microsoft device
AMD Ends Driver Support For Radeon HD 5000 and 6000 series
New AMD Radeon Software Crimson Edition Available For Download
ASUS RoG Announces Maximus VIII Hero Alpha
Apple To Brings Apple Pay To China
Xiaomi Launches New Redmi Note 3 Smartphone And Mi Pad 2 Tablet
Dell Says Security Hole Identified In Some Laptops
Sony PlayStation 4 Now Available For $299
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Yandex ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 26, 2014
Yandex Partners with Google On Advertising

Yandex is partnering with Google to allow their respective advertising clients bid for ad displays that will appear to each other's inventories.

Through Google's subsidiary DoubleClick, the company's advertising clients will have access to one of Russia's largest advertising inventories offered by publishers in Yandex's Advertising Network, while the advertising clients of Yandex will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners. Both systems are powered by the real-time-bidding technology.

The current arrangement between Yandex and Google only relates to display advertising, and does not cover text-based contextual advertising.

Google and Yandex will complement each other in terms of user data, audience-targeting and bid-optimisation.

The two companies have already signed the bilateral partnership agreement, and they are now at the technical stage of implementing this project.

The agreement is expected to increase advertising inventory available to the clients of both companies whose respective advertising pools in the CIS countries don't overlap much.

Yandex launched its own Real-Time Bidding system for auctioning ad impressions to advertising systems in March 2012. Yandex.Direct and myThings were participants in the auction, which were later joined by Tinkoff Digital, the developer of Russia?s first RTB platform, and LaModa, one of the most popular fashion e-retailers in Russia.

LG E985T TD-LTE Smartphone Debuts In China        All News        Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013
Sony To Cut 1,000 U.S. Jobs     General Computing News      Microsoft Releases Service Pack 1 for Office 2013 and SharePoint 2013

Get RSS feed Easy Print E-Mail this Message

Related News
Google Plus Overhauled
Next Google Glass Wont's Have Glass
Google Search To Display Facebook Content
Google Maps Lets You Navigate And Search Offline
EU To Probe Google Over Android Mapping Apps
Google Open Sources TensorFlow Machine Learning System
Google Rumored To Design Chips For Android Phones
Google To Add Smart Reply Suggestions To Email Client
Google To Start Drone Package delivery In 2017
Web Traffic Drive Google's Profit
Cloud Bsuness Strengthen Microsoft's First Quarter Results
Google Keeps Spending The Most Among Tech Firms On Lobbying

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .