Sunday, July 22, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google, Facebook, Microsoft, and Twitter Partner on New Data Project
Foxconn Breaks Ground in In Wisconsin Plant, Looks at AI and Beyond Apple
Western Digital and Toshiba Begin Sampling 96-layer QLC NAND
Cloud Services Keep Boosting Microsoft's Revenue
Comcast Won't Pursuit Fox assets, Focuses on Sky Offer
EU to Probe Qualcomm Over Pricing Case
Google's Project Fuchsia Could Be The Successor of Android Successor to Android
TSMC Cuts Sales, Spending Outlook
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, April 16, 2015
Microsoft, Yahoo Renew Search Deal


Microsoft and Yahoo have renewed their 2009 search partnership with some amendments that give Yahoo more control over how search results are displayed on desktops and mobile devices.

The 10-year search partnership allowed the companies to amend or terminate it after five years. Last month, the companies extended by 30 days the deadline to renegotiate the deal.

Earlier, Microsoft controlled how Bing displayed search results on Yahoo websites accessed on PCs. Microsoft will now own the ads delivered from its own Bing Ads platform.

Yahoo was responsible for sales for Bing search ads. Microsoft will now handle the relationships with advertisers for its Bing search service, instead of Yahoo.

Yahoo will continue to run the sales force for its Gemini ads platform.

Microsoft and Yahoo plan to transition sales responsibilities starting this summer.

Originally, the deal also included a revenue-sharing agreement where Microsoft paid Yahoo a percentage of Bing ads revenue delivered from Yahoo searches. This structure would remain intact, the companies said.

The amended agreement highlights the two companies’ limited success in competing with market leader Google Inc. in search. Google had 64 percent of the U.S. desktop search market in March, according to ComScore. Microsoft, which is based in Redmond,

The agreement leaves unchanged an arrangement in which Microsoft pays Yahoo a percentage of Bing ad revenue delivered from Yahoo searches.



Previous
Next
The Latest On Nvidia's Patent Dispute with Samsung        All News        IBM Opens Threat Intelligence to Combat Cyber Attacks
Is Yahoo Readying New Messenger?     General Computing News      IBM Opens Threat Intelligence to Combat Cyber Attacks

Get RSS feed Easy Print E-Mail this Message

Related News
Cloud Services Keep Boosting Microsoft's Revenue
Microsoft Could Release New Xbox Hardware Next Month
Walmart to Use Microsoft's Cloud Tech
Microsoft Offers Free Version of Teams, Its Slack Rival
Microsoft Classic IntelliMouse Reborn
Microsoft's Facial Recognition Technology Performs Well Across All Skin Tones, Genders
Microsoft to Buy Bonsai to Build 'Brains' for Autonomous Systems
Microsoft Releases Microsoft News App For Windows 10, iOS and Android
Microsoft Follows Amazon in Checkout-free Retail Technology: report
E3 2018: Microsoft 'Halo Infinite' Trailer Unveiled, Ninja Theory, Undead Labs, Playground Games, Forza Horizon, and Gears of War 5
Microsoft Highlights Intelligent Cloud, Intelligent Edge vision at Computex Taipei
Microsoft Launches Program for Women Returning to Work

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .