Friday, December 15, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Facebook Will Start Putting Ads Before Videos
Samsung's Smart Speaker Coming Next Year
Internet Neutrality is Officially Dead
Synaptics Brings First In-Display Fingerprint Sensors for Smartphones
Disney to Buy Fox Film and Some TV Businesses for $52 billion
Powerful iMac Pro is Available Today, Starting at $5,000
IBM Announces Collaboration With Leading Companies to Accelerate Quantum Computing
Bing Gets Intelligent Search Features, Powered by AI
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, April 16, 2015
Microsoft, Yahoo Renew Search Deal


Microsoft and Yahoo have renewed their 2009 search partnership with some amendments that give Yahoo more control over how search results are displayed on desktops and mobile devices.

The 10-year search partnership allowed the companies to amend or terminate it after five years. Last month, the companies extended by 30 days the deadline to renegotiate the deal.

Earlier, Microsoft controlled how Bing displayed search results on Yahoo websites accessed on PCs. Microsoft will now own the ads delivered from its own Bing Ads platform.

Yahoo was responsible for sales for Bing search ads. Microsoft will now handle the relationships with advertisers for its Bing search service, instead of Yahoo.

Yahoo will continue to run the sales force for its Gemini ads platform.

Microsoft and Yahoo plan to transition sales responsibilities starting this summer.

Originally, the deal also included a revenue-sharing agreement where Microsoft paid Yahoo a percentage of Bing ads revenue delivered from Yahoo searches. This structure would remain intact, the companies said.

The amended agreement highlights the two companies’ limited success in competing with market leader Google Inc. in search. Google had 64 percent of the U.S. desktop search market in March, according to ComScore. Microsoft, which is based in Redmond,

The agreement leaves unchanged an arrangement in which Microsoft pays Yahoo a percentage of Bing ad revenue delivered from Yahoo searches.



Previous
Next
The Latest On Nvidia's Patent Dispute with Samsung        All News        IBM Opens Threat Intelligence to Combat Cyber Attacks
Is Yahoo Readying New Messenger?     General Computing News      IBM Opens Threat Intelligence to Combat Cyber Attacks

Get RSS feed Easy Print E-Mail this Message

Related News
Bing Gets Intelligent Search Features, Powered by AI
Mozilla Files Cross-Complaint Against Yahoo and Oath
Microsoft Plans Expansion of Redmond Campus
Microsoft Expands Deal With SAP to Use and Sell More of Each Other's Cloud Services
Top Black Friday deals from Microsoft
Microsoft Cloud Continues to Grow, Powers First Quarter Results
Microsoft to Buy Wind Energy From GE's new Wind Farm in Ireland
Microsoft Brings the Edge Browser to iOS and Android
Yahoo Says All 3 Billion Accounts Were Hacked in 2013 Security Breach
Bing to Focus on the PC Search Market
Microsoft Announces First Windows S Devices, Brings cloud, AI and Mixed Reality to Businesses
Windows Creators Update Available in October

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .