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Wednesday, May 17, 2017
Facebook Updates News Feed to Reduce Clickbait Headlines


Last year Facebook made an update to News Feed to reduce stories from sources that consistently post clickbait headlines that withhold and exaggerate information. Today, Facebookis making three updates that build on this work so that people will see even fewer clickbait stories in their feeds.

  • First, Facebook is now taking into account clickbait at the individual post level in addition to the domain and Page level, in order to more precisely reduce clickbait headlines.
  • Second, in order to make this more effective, Facebook is dividing its efforts into two separate signals - so the social network will now look at whether a headline withholds information or if it exaggerates information separately.
  • Third, Facebook is starting to test this work in additional languages.

Facebook anticipates that most Pages won't see any significant changes to their distribution in News Feed as a result of this update.



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