AMD today unveiled the AMD Virtual IT Experience, an online event that offers a new way to approach audiences seeking access to information about AMD and its partners. The AMD Virtual IT Experience is an interactive, content-rich venue to help customers quickly locate information, tools and advice to combat IT problems and advance their business - whether it's finding new ways to solve issues concerning power and cooling within the datacenter or the latest trends in server virtualization. AMD collaborated with fellow IT industry leaders, including Accenture, CDW, HP, IBM, Microsoft, Novell, Oracle and Sun Microsystems, to provide comprehensive, compelling information which will now be accessible from this new online platform.

By using the latest interactive technology, the AMD Virtual IT Experience revolutionizes the approach to traditional marketing to be more customer-centric, targeting high-level business users with a one-of-a-kind experience. Its three-dimensional (3D), first-person experience brings users into a simulated trade show environment through which attendees will navigate, interact and gather valuable information. Because it is an online resource, all attendees are empowered to steer their own course, choose information of interest, participate in demos, and observe the keynotes at any time they wish - 24 hours a day, seven days a week. Participating vendors are able to connect effectively with interested customers and generate sales leads that both help satisfy sales managers and do not irritate customers.

Attendees can expect to have a more rewarding experience obtaining information through the AMD Virtual IT Experience than they would through more conventional online avenues, such as multiple vendor Web sites. Accessible over the Internet on a standard system, the online site features rich, interactive 3D audio and video components, as well as access to relevant information that maps to specific industry issues. Specifically, the AMD Virtual IT Experience includes:

- An interactive walk-through of individual vendor booths, allowing attendees the option to view demos, obtain information, as well as engage in live chat with participating representatives
- 3D visual representation of new partner products
- Keynotes speeches
- Virtual event bag: a virtual bag for attendees to collect key information collateral and contacts and then download with one click rather than dozens
- Gifts and giveaways: since AMD understands that half the fun of a tradeshow is snagging the "coolest" shirt or novelty item, attendees can still add their favorite giveaways.

The AMD Virtual IT Experience site is live today. You can visit it at http://virtualexperience.AMD.com.