AMD announced its strategy to enable visually stunning games and multimedia content optimized for handheld devices powered by AMD?s next-generation graphics technologies. AMD is introducing a suite of tools to help content creators jumpstart the development of applications for handheld devices based on OpenVG 1.0 and OpenGL ES 2.0 industry standards and AMD?s patented Unified Shader Architecture. AMD is working with content developers now in preparation for the arrival of phones powered by AMD?s next-generation graphics technologies expected next year.

AMD?s upcoming graphics technologies will be made available to handset manufacturers through discrete media processors as well as through IP licensing agreements with semiconductor suppliers. These technologies will include support for both the OpenVG 1.0 and OpenGL ES 2.0 graphics standards, and will incorporate the same AMD patented Unified Shader Architecture that drives the visual experience behind the Microsoft Xbox 360 video game and entertainment system. AMD has launched a comprehensive suite of tools that includes RenderMonkey, a shader development tool to help developers create visually compelling characters and environments. The RenderMonkey tools for PC and console game development are an integral part of the development process for leading game developers worldwide. RenderMonkey 1.7 adds support for mobile content development including full OpenGL ES 2.0 shader support.

In addition to offering new tools, AMD will make available emulation environments and development kits to help developers create, test and tune their applications before next-generation handheld devices become available.