Intel to Buy VR Startup VOKE
Intel Is building a portfolio of solutions to bring VR sports experiences for athletes, fans and content producers, by acquiring VOKE. Founded in 2004 and headquartered in Santa Clara, California, VOKE’s technology lets fans be where the action is without ever leaving their living rooms.
VOKE has created VOKE TrueVR, a real-time, end-to-end technology platform that supports a full range of devices and is integrated into existing distribution channels and branded apps.
The platform features the VOKE Eye Technology, which is able to capture and deliver 180° and 360° live action in real-time with high resolution. Content is captured, encoded, synced with scores, metadata, and audio, and delivered – all in real-time and to multiple platforms. Users can access the experience from any device they choose (PC, tablet, phone and VR headset).
Virtual reality (VR), or what Intel CEO Brian Krzanich has stated as "merged" reality, is an important building block for delivering an immersive sports experience.
"Imagine being able to witness a slam dunk from the defender’s perspective or the defensive rush from the quarterback’s perspective. This kind of experience may sound futuristic, but it’s closer than you think," Intel said.