Google is trying to attract the interest of journalists and increase the engagement of its services by offering them a series of tools for better reporting and also services to effectively promote news reporting. In the past decade, Internet has led to a revolution in how news is created, distributed, and consumed. With the launch of News Lab, Google wants to link journalists with its technology, by offering them tools that could help them do their job easier and more effectively. Google is offering a series of tips and tutrorials on how to use tools -- such as Maps, YouTube, Fusion Tables, Google Play Newsstand, Google news, Google Scholar, Earth, Search and more -- in order to advance news reporting and distribution. Google is also promoting the available Google data sets through the updated Google Trends platform., which provides journalists with broader and real-time data.

The search giant is also working with partners to build a series of programs focused on imagining the future of news and information. The company is focusing on increasing the number of media startups in the marketplace. Google has launched launched partnerships with Matter, a media accelerator in San Francisco, and Hacks/Hackers, a global community group for developers and journalists, to provide financial support and mentorship from Google engineers that will help these organizations expand their impact to more startups around the world. Google is also holding a series of TechRaking summits with the Center for Investigative Reporting: hackathons focused on developing new investigative tools such as drones, online databases, and more.

Google is also focusing its programs on citizen reporting, as the expnsion of mobile technology allows anyone to be a reporter.

First Draft, the WITNESS Media Lab, and the YouTube Newswire, aim to make YouTube and other open platforms more useful places for first-hand news content from citizen reporters around the world.

The News Lab is a global effort, with teams in the U.S., U.K., France, and Germany to start.