A new report is added to the previous ones, climing that Apple will unveil new iPads at an event on Oct. 16. Apple will unveil a new version of its 9.7-inch (24.6 centimeter) iPad and the smaller iPad mini, According to Bloomberg's sources. Recode reported earlier that the event also will include new iMac computers.

Apple declined to comment.

Apple is facing slowing sales for iPads as the tablet market matures, with lower-cost models gaining popularity and people upgrading less frequently than smartphones.

Apple is adding a gold-color option for its full-size iPads, people familiar with the plans said this week.

Apple also is developing a bigger iPad, with a 12.9-inch screen to be introduced next year.