Apple's iPhone XR has been the company’s best-selling iPhone model every day since it went on sale in mid-October, a company executive said on Wednesday.
The iPhone XR, which costs $749, was announced alongside two other models, the iPhone XS and XS Max, which start at $999. But the iPhone XS and XS Max went on sale over a month before the iPhone XR. The XR brings many key features of those phones, including facial recognition unlocking and Apple's newest processing chip, to a lower price point.
Speaking to Reuters, Greg Joswiak, Apple’s vice president of product marketing. said that the iPhone XR is currently Apple’s "most mainstream product and our most popular iPhone."
“Since the iPhone XR became available, it’s been the best-selling iPhone each and every day that it’s been on sale,” Joswiak told Reuters.
Also, Joswiak refused to address reports in The Wall Street Journal that the new iPhones have not sold well.
Besides the WSJ, a string of negative forecasts from smartphone suppliers in recent weeks has sparked concerns that the model might not be performing as Apple had hoped.
Earlier this month, Apple announced it will no longer provide investors with iPhone unit sales data. The result was a more than 20 percent drop from Apple’s peak share price in October.
Apple is planning to promote the red version of the iPhone XR as part of Product Red, the charity effort that gives a portion of sales of red-colored products to the Global Fund for programs to address HIV and AIDS.