Apple's updated TV app will be compatible with on the company's own devices, Smart TVs and otehr gadgets from Amazon.com and Roku, but not on the popular Android devices.

The company’s updated TV app, including a new subscription for original movies and TV shows, excludes Android, which powers about 85 percent of the latest smartphones.

Besides the "rivarly" between Apple and Google, Apple obviously believes that its new service could succeed even with Android excluded from the distribution channel. Watching movies or series on smartphone is also not very popular, with consumers to typically use the convenience of their smart TV instead. For example, only 10 percent of users watch Netflix on phones, while PCs get 15 percent and tablets 5 percent, according to the data. That means consumers are using a smart TV with a Netflix app or plugging in a set-top-box running the Netflix app to enjoy series.

On the other hand, Apple offers an Apple Music app for Android, since smartphones are the main way people stream music. Apple also offers iTunes and iCloud storage applications for PCs.

The case could be different for Apple's second service announced last Monday, the $10-per-month News+ service, Although Apple did not mention anything.

The company has traditionally resisted opening up services like iMessage and FaceTime to other platforms, key offerings that Apple has likely found helps retain users and sell phones.