comScore Reports September 2013 U.S. Smartphone Subscriber Market Share
Pandora Radio cracked the top 5 among leading smartphone apps, Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share in September 2013.
These are among the findings of a comScore U.S. smartphone industry report.
147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September, up 4.5 percent since June. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.7 percentage points from June), the report found. Samsung ranked second with 24.9 percent market share (up 1.2 percentage points), followed by HTC with 7.1 percent, Motorola with 6.8 percent and LG with 6.6 percent.
| Top Smartphone OEMs 3 Month Avg. Ending Sep. 2013 vs. 3 Month Avg. Ending Jun. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Jun-13 | Sep-13 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 39.9% | 40.6% | 0.7 |
| Samsung | 23.7% | 24.9% | 1.2 |
| HTC | 8.5% | 7.1% | -1.4 |
| Motorola | 7.2% | 6.8% | -0.4 |
| LG | 6.6% | 6.6% | 0.0 |
Android ranked as the top smartphone platform in September with 51.8 percent market share, followed by Apple with 40.6 percent (up 0.7 percentage points), BlackBerry with 3.8 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.3 percent.
| Top Smartphone Platforms 3 Month Avg. Ending Sep. 2013 vs. 3 Month Avg. Ending Jun. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Jun-13 | Sep-13 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Android | 52.0% | 51.8% | -0.2 |
| Apple | 39.9% | 40.6% | 0.7 |
| BlackBerry | 4.4% | 3.8% | -0.6 |
| Microsoft | 3.1% | 3.3% | 0.2 |
| Symbian | 0.3% | 0.3% | 0.0 |
Google Sites ranked as the top web property on smartphones, reaching 90 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84 percent), Yahoo! Sites (82.2 percent) and Amazon Sites (65.5 percent). Facebook ranked as the top smartphone app, reaching 74.3 percent of the app audience, followed by Google Play (53.9 percent), Google Search (53.2 percent) and YouTube (49.6 percent). Pandora Radio cracked the top 5 for the first time with 49.3 percent reach.
| Top 15 Smartphone Properties & Apps September 2013 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix |
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| Top 15 Properties | % Reach | Top 15 Apps | % Reach | |
| Smartphone Browsing + App Audience | 100.0% | Smartphone App Audience | 100.0% | |
| 1 | Google Sites | 90.0% | Facebook (Mobile App) | 74.3% |
| 2 | 84.0% | Google Play (Mobile App) | 53.9% | |
| 3 | Yahoo! Sites | 82.2% | Google Search (Mobile App) | 53.2% |
| 4 | Amazon Sites | 65.5% | YouTube (Mobile App) | 49.6% |
| 5 | Apple Inc. | 50.8% | Pandora Radio (Mobile App) | 49.3% |
| 6 | AOL, Inc. | 50.1% | Gmail (Mobile App) | 44.9% |
| 7 | Pandora.com | 49.6% | Apple App Suite (Mobile App) | 44.2% |
| 8 | Microsoft Sites | 46.5% | Google Maps (Mobile App) | 43.0% |
| 9 | Wikimedia Foundation Sites | 43.5% | Yahoo! Stocks (Mobile App) | 30.9% |
| 10 | CBS Interactive | 39.8% | Instagram (Mobile App) | 25.9% |
| 11 | Turner Digital | 38.1% | Apple Maps (Mobile App) | 25.6% |
| 12 | eBay | 35.3% | Yahoo! Weather Widget (Mobile App) | 24.4% |
| 13 | ESPN | 33.4% | The Weather Channel (Mobile App) | 21.9% |
| 14 | Glam Media | 33.0% | Twitter (Mobile App) | 21.1% |
| 15 | Weather Company, The | 31.0% | Facebook Messenger (Mobile App) | 18.0% |
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Cente
