Sales of the Xbox 360 console saw a sharp increase, more than doubling compared to the weekly average before the launch of Halo 3.
"Halo is truly a cultural phenomenon and the launch of Halo 3 is an important milestone for Xbox 360 and for video games as a narrative art form," said Microsoft Chairman Bill Gates. "Halo 3 embodies our vision for the future of entertainment, where the world's greatest creators deliver a new generation of interactive storytelling."
More than 2.7 million gamers have played Halo 3 on Xbox LIVE in the first week, representing nearly one-third of the seven million Xbox LIVE members worldwide. Within the first day of its launch, Halo 3 players racked up more than 3.6 million hours of online game play, which increased more than eleven-fold to more than 40 million hours by the end of the first weekrepresenting more than 4,500 years of continuous game play.
Additionally, more than 1.7 million copies of Halo 3 were preordered in the United States, making it the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of Halo 2.