Breaking News

Razer Unveils Raiju V3 Pro Samsung announces Galaxy XR headset Leica M EV1 – the first M-Camera with an integrated electronic viewfinder Micron Delivers Industry’s Highest Capacity SOCAMM2 for Low-Power DRAM in the AI Data Center KIOXIA launches EXCERIA PLUS G3 and EXCERIA G3 microSD cards for exceptional photography and video performance

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Intel Ramps up New 'Multiply' Campaign

Intel Ramps up New 'Multiply' Campaign

PC components Sep 18,2006 0

Intel today announced a new integrated branding campaign named "Multiply," which is focused on Intel Core 2 Duo processor. The campaign represents Intel's most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology.

"'Multiply' captures the power and excitement of an incredible technology -- the power of multi-core technology to deliver computing the way it was meant to be," said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel.

"Multiply" uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor-based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.

The "Multiply" campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season.

As part of the campaign, Intel will also feature the music of up-and-coming bands and bring them to the world stage. Songs and artists in the ads are "Ice Cream" from the UK's New Young Pony Club, "Different Sound" from Sweden's Teddybears and "Mr. Dabada" from Spain's Carlos Jean. Streaming media, artist interviews, links to band Web sites and other bonus materials will be available on Intel's Web site.

Tags: Intel
Previous Post
Rivals Seek to Imitate iPod-iTunes Success
Next Post
Plextor Announces Portable DVD-RAM Drive

Related Posts

  • Intel and NVIDIA to Jointly Develop AI Infrastructure and Personal Computing Products

  • An Intel-HP Collaboration Delivers Next-Gen AI PCs

  • New Intel Xeon 6 CPUs to Maximize GPU-Accelerated AI Performance

  • Intel Unveils New GPUs for AI and Workstations at Computex 2025

  • G.SKILL Releases DDR5 Memory Support List for Intel 200S Boost

  • Intel and its partners release BIOS update for Intel 15th Gen to increase performance

  • Intel-AMD new motherboards announced

  • Intel at CES 2025

Latest News

Razer Unveils Raiju V3 Pro
Gaming

Razer Unveils Raiju V3 Pro

Samsung announces Galaxy XR headset
Consumer Electronics

Samsung announces Galaxy XR headset

Leica M EV1 – the first M-Camera with an integrated electronic viewfinder
Cameras

Leica M EV1 – the first M-Camera with an integrated electronic viewfinder

Micron Delivers Industry’s Highest Capacity SOCAMM2 for Low-Power DRAM in the AI Data Center
Enterprise & IT

Micron Delivers Industry’s Highest Capacity SOCAMM2 for Low-Power DRAM in the AI Data Center

KIOXIA launches EXCERIA PLUS G3 and EXCERIA G3 microSD cards for exceptional photography and video performance
Cameras

KIOXIA launches EXCERIA PLUS G3 and EXCERIA G3 microSD cards for exceptional photography and video performance

Popular Reviews

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

Terramaster F8-SSD

Terramaster F8-SSD

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

be quiet! Pure Base 501

be quiet! Pure Base 501

Soundpeats Pop Clip

Soundpeats Pop Clip

Akaso 360 Action camera

Akaso 360 Action camera

Dragon Touch Digital Calendar

Dragon Touch Digital Calendar

Noctua NF-A12x25 G2 fans

Noctua NF-A12x25 G2 fans

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed