Applications available now include MLB.TV, which allows users to watch major league games live, and Hulu, an application that provides dramas and films for an unlimited time for a fixed monthly fee.
Yahoo! Auctions and e-book reader software will soon be added to the service's lineup.
Panasonic has made public the information necessary to develop software for Viera Connect.
The company has already offered TV-related online services, but the software available, including the Actvila video distribution software and the YouTube video-sharing website, has been limited in the Japanese market.