Panasonic announces the W95A 4K Ultra HD TVs with Fire TV built in, offering the latest Mini LED panel technology, and the W90A with Full Array Local Dimming, with Panasonic Premium TV features, for immersive entertainment experiences and levelled up gameplay. With the Fire TV experience built in, Panasonic’s new TVs give customers high-quality, personalised streaming experiences.

The innovative models deliver a premium LED TV experience for TV and gaming enthusiasts who want to enjoy a high level of picture quality, personalisation, and connectivity at a reasonable cost. The W95A will be available in 55, 65 and 75 inch screen sizes and W90A in 43, 50, 55, 65 inches.

Panasonic Premium TVs combine the best quality features: Panasonic’s renowned picture and sound quality combined with an extensive range of apps —including streaming services, music and more— all rolled into an easy to use, personalised, content forward user interface. These TVs come with built in Fire TV experience and premium Panasonic features such as advanced gaming capabilities, including ultra-low latency, True Game Mode, and Game Control Board. Additional usability features include Penta Tuner, channel sorting, and a MyApp button in the remote control for easy access to your favourite applications.

Once content is chosen, the combination of Panasonic’s AI-enabled HCX Pro AI Processor MK II and FILMMAKER MODE with proprietary Intelligent Sensing gives users peak picture reproduction for a bright, clear image in any environment.

For cinematic gameplay, the new TVs are among the first in the world to support a 144Hz refresh rate for a smooth experience and higher frames per second (FPS), bringing the same iconic high-resolution graphics as Panasonic’s flagship OLED TVs the Z95A and Z93A.

A smarter TV experience

Panasonic’s new Premium TVs with Fire TV built in will enhance how you discover and enjoy content, seamlessly integrating your favourite streaming and live TV channels, apps, and tailored recommendations on one main home screen so you can quickly find what you love without the endless scrolling.

The W95A and W90A also come with the Voice Remote with Alexa, which makes it easy to launch apps, play music, search for titles, control your smart home and more, using your voice.

These new models also feature Fire TV Ambient Experience, which turns the biggest screen in your home into a beautiful, always-smart display. This transforms the TV into an in-home gallery, display for personal photos, and can show glanceable information like calendars and reminders through customisable Alexa widgets.

“We have been experts in TV for engineering for 70 years and continue to drive for better experiences. We want Panasonic TV owners to feel fully immersed and experience every moment of the entertainment they choose in the utmost quality. Panasonic Premium TVs with Fire TV built in provide a delightful, content-forward customer experience, with a clean and streamlined interface,” said Paul Darch, Director Panasonic Consumer Europe.

He continued: “Our proprietary stunning picture quality also brings a dynamic, cinematic experience in to the home — users can enjoy film and television just how production houses intended. And gamers can now experience the quickest response rates and smoothest high-resolution game play.”

Gaming that delivers the developer’s vision

Bringing new layers of intensity to every gaming session, the W95A and W90A are Panasonic’s first LED TVs to deliver a Variable Refresh Rate (VRR) up to 144Hz.

Powered by HCX Pro AI Processor MK II, whether gaming through console or PC both can be synced seamlessly to show the same frame rate for the quickest response rates and smooth high-resolution game play.

But that’s not all, True Game Mode reproduces games as intended by their creators, bringing movie industry standard colour accuracy into the world of gaming. And gaming in Dolby Vision® at up to 144Hz ups the ante with lifelike detail thanks to ultra-vivid colour, striking brightness, and dramatic contrast – transporting players into the world of the game.

Full customisation is also possible with Enhanced Game Mode Extreme, via an HDMI connection an upgraded intuitive Game Control Board gives easy access to the likes of viewing and sound modes, brightness, and the ability to adjust input lag and VRR. Here, RPG (Role-Playing Games) and FPS (First-Person Shooter) modes can also be switched on for subtle sound enhancements that give a competitive edge. Game Control Board can also be added to the MyApp button for even faster one-click convenience.

The W95A and W90A are also AMD FreeSync™ Premium2 certified televisions, so gamers playing the latest consoles can experience fluid, tear-free gameplay.

Director approved picture quality

The latest Mini LED panel technology featured in the W95A brings enhanced backlight control with Local Dimming Ultra for the tightest reproduction of image brightness and darkness. This Panasonic engineering minimises the “halo effect” found on many LCD TVs, and a Quantum Dot Sheet brings further superior colour reproduction and contrast enhancements.

As for the W90A, Full Array LED delivers peak performance and exceptional value with Local Dimming Supreme that brings accurate colour and picture detail and quality.

These high quality LED TV panels, when combined with by HCX Pro AI Processor MK II and FILMMAKER MODE with Intelligent Sensing, ensure you enjoy your favourite content just as the creators intended.

Developed with Hollywood directors, FILMMAKER MODE with Intelligent Sensing delivers a cinema-quality experience whether your TV is in a bright living room or a dark cosy snug. Its accessible directly from your remote with a dedicated button so your viewing is always top quality.

Taking full advantage of this peak picture performance, a range of HDR (high dynamic range) offerings are supported – Dolby Vision IQ3, and HDR 10+ Adaptive. And thanks to AI, the TV knows when you’re watching sport, live music, or movies, and adjusts the picture and sound automatically for you.

Transporting you with sound and engineering

Our sound processing, combined with immersive Dolby Atmos®4 audio, can make it feel like you’re sitting in the best seat in the stadium or the heart of the action during a role player game. Advanced realms of depth, clarity, and detail, creates an enriched experience to feel it all.

For that home cinema atmosphere that appeals to cinephiles and audiophile alike, the W95A also has Dynamic Theatre Surround Sound built-in, with an additional subwoofer that drives bass and elevates entertainment to new levels. An enhanced low end frequency range means every beat, explosion, and whisper are heard with crystal clear clarity and precision without the need for a separate speaker system.

Panasonic has also implemented many of the best features from its proprietary OS, such as Penta Tuner, which supports reception via the Internet (IPTV) and home network (TV>IP) in addition to satellite, cable and antenna signal types. This means TVs can be located independently of an antenna socket and programmes enjoyed in every room without the need for an extra TV connection.

Both the W95A and W90A come with the latest generation remote control too, including the unique Panasonic MyApp button that can be customised to have favourite apps, channels or even voice control commands at the touch of a button.

While HbbTV Operator App makes access to live and on-demand content possible without the need for hardware or smartcards, USB Recording makes for convenient viewing, and Auto tuner detection and advanced Channel Editor deliver an easy setup experience5.

The W95A and W90A will be available from select authorised retailers later this year.

1 Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories in the United States and/or other countries.
2 AMD FreeSync/FreeSync Premium/FreeSync Premium Pro technology requires AMD Radeon graphics and a display certified by AMD. See www.amd.com/freesync for complete details. Confirm capability with your system or display manufacturer before purchase. GD-127
3 Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories in the United States and/or other countries.
4 Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories in the United States and/or other countries.
5 Some features might not be available in all regions or will be available via an update later in 2024

Panasonic announces its new 2024 TV line-up, including the Z80A (available in 65” and 55”), which delivers a cinematic OLED performance with superb brightness, flawless contrast, and impeccable detail, perfect for cinephiles and gamers alike.

The new line-up of televisions combine the best quality features: Panasonic’s renowned picture and sound quality combined with an extensive range of apps —including streaming services, music and more— all rolled into an easy to use, personalised, content forward user interface.

Engineered using decades of technical know-how, Panasonic creates natural, authentic scenes where colour bursts through the screen, and the Z80A is no exception.

Offering stunning 4K Ultra HD picture quality for deeper blacks, sharp contrasts, vivid colours, and precise details; viewing is a truly cinematic experience thanks to Dolby Vision, FILMMAKER MODETM and HDR10+.

This Panasonic Premium TV model also comes with Fire TV built in giving you high-quality, personalised streaming experiences. As well as immersive sound quality by Dolby Atmos, and a levelled-up gaming experience thanks to VRR supported up to 120Hz.

Elevated OLED viewing

The perfect introduction to vivid OLED visuals, the Z80A was designed with picture quality at its heart offering users next level OLED viewing.

For truly authentic cinema, the Z80A features a FILMMAKER MODE which allows viewers to enjoy their content exactly as the artist intended – whether they’re watching in a purpose-built cinema room or a family living space.

Developed by the UHD Alliance, together with Hollywood directors, FILMMAKER MODE ensures accurate picture reproduction free from distracting post-processing for a viewing experience just as the filmmaker intended.

All powered by the HCX Processor, the Z80A also supports a wide range of HDR capabilities, including Dolby Vision IQ®, and HDR10+ Adaptive.

But impeccable vision is nothing without an audio performance to match. Panasonic’s Surround Sound Pro — along with Dolby Atmos® immersive sound— delivers truly dynamic sound that transports you from your sofa to the heart of the action, whether you’re watching a film or engrossed in a game.

The integrated speakers, including a built-in subwoofer, also drive the bass to deliver even more immersive sound—elevating entertainment to new levels.

Main character gaming

New to the 2024 line-up, the Z80A benefits from improved Game Mode Extreme, which equips the TV with cutting-edge gaming functionalities compatible with the latest consoles and PCs.

In fact, 2024 Panasonic OLED TVs are AMD FreeSync™ Premium1 certified televisions. Owners of the latest consoles can plug in and play without a care in the world thanks to AMD FreeSync™ technology, which puts an end to choppy gameplay and broken frames for a smooth gaming experience.

The Z80A also benefits from more frames per second achieved thanks to the inclusion of HDMI 2.1 High Frame Rate and VRR up to 120Hz that mean faster, smoother gameplay.

Finally, gaming is taken to the next level with Dolby Vision through incredible brightness, colour, contrast, and detail. This combined with the 120Hz refresh rate and low input lag means every controller action is reflected quickly on the screen, giving players the responsive game play they want.

Smart features

For an all-around entertainment experience, the Panasonic Premium Z80A comes with the Fire TV experience built in. With Fire TV built in, Panasonic’s new OLED TVs will enhance how you discover and enjoy content, seamlessly integrating your favourite streaming and live TV channels, apps, and tailored recommendations on one main home screen so you can quickly find what you love without the endless scrolling. The included Voice Remote with Alexa also makes it easy to launch apps, play music, search for titles, control your smart home and more, using your voice.

The Z80A comes in an elegant borderless design and can be wall mounted or free standing with the included pedestal, so it fits seamlessly in any home.

Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories in the United States and/or other countries.

1 AMD FreeSync/FreeSync Premium/FreeSync Premium Pro technology requires AMD Radeon graphics and a display certified by AMD. See www.amd.com/freesync for complete details. Confirm capability with your system or display manufacturer before purchase. GD-127

Panasonic announces two new OLED TVs for 2024, the Z90A (available in 42”, 48”, 55” and 65”) and the Z85A (available in 55” and 65”).

These televisions combine the best quality features: Panasonic’s renowned picture and sound quality combined with an extensive range of apps —including streaming services, music and more— all rolled into an easy to use, personalised, content forward user interface. These Panasonic Premium TVs come with built in Fire TV experience and other premium features such as advanced gaming capabilities, including ultra-low latency, True Game Mode, and Game Control Board. Additional usability features include Penta Tuner, channel sorting, and a My App Button in the remote control for easy access to favourite applications.

As such, both of these Panasonic Premium TVs provide customers with an elevated way to enjoy and discover entertainment. With the Fire TV experience built in, customers will benefit of personalised streaming experience and access to Alexa.

When it comes to picture quality, both models are a cut above the rest, offering 4K Ultra HD for crystal clear, bright images no matter the environment. While Theater Surround Pro1 and Dynamic Theater Surround Pro2 elevate sound, transporting you from your sofa into the centre of the action for the ultimate immersive experience.

Gaming is also at the heart of the design, as Panasonic’s new OLED TVs are some of the world’s first to deliver a 144Hz refresh rate3 for fast, responsive, levelled up and vivid gameplay.

Elevate your experience with Panasonic Premium TV’s

With the huge numbers of streaming services, apps, and live TV options we now have access to, choosing what you want to watch can often be an overwhelming task. But thanks to the built in Fire TV experience, the Z90A and Z85A make choosing content easier and more enjoyable.

Panasonic’s new TVs will enhance how you discover and enjoy content, seamlessly integrating your favourite streaming and live TV channels, apps, and tailored recommendations on one main home screen so you can quickly find what you love without the endless scrolling.

Panasonic TVs transform into dynamic displays when content is not streaming with the Fire TV Ambient Experience. The Ambient Experience turns the biggest screen in your home into a beautiful, always-on smart display rotating through beautiful art, personal photos, and glanceable information like calendars and reminders through customisable Alexa widgets.

Far-field voice control with Alexa is also available on Panasonic smart TVs for the first time4, so with the Z90A you can use your voice to easily launch apps, play music, search for titles, and control your smart home and more – all from across the living room without reaching for the remote.

These OLED TVs are not just entertainment devices, but also hubs for smart home management. With Alexa built in, they feature a smart home dashboard, enabling users to conveniently monitor and control their connected home system.

Feel free: easy usability

Panasonic has implemented many of the best features from its proprietary OS, such as Penta Tuner for advanced broadcast reception. In addition to satellite, cable and antenna, the Penta Tuner supports reception via the Internet (IPTV) and home network (TV>IP) meaning TVs can be located independently of an antenna socket and programmes enjoyed in every room without the need for an extra TV connection.5

Meanwhile, both the Z90A and Z85A come with a full remote control, including the unique Panasonic MyApp button, which can be programmed to directly open a favourite app, channel, or even a favourite voice control command.

While HbbTV Operator App makes access to live and on-demand content possible without the need for hardware or smartcards, USB Recording makes for convenient viewing, and Auto tuner detection and advanced Channel Editor deliver an easy setup experience.

Bring the cinema home: Exceptional picture quality

For truly authentic cinema, both models have FILMMAKER MODETM with new unique Panasonic-original Intelligent Sensing that ensures that viewers can enjoy their content exactly as the artist intended.

Developed by the UHD Alliance, together with Hollywood directors, FILMMAKER MODE ensures accurate picture reproduction as the filmmakers intended. This feature can be accessed via the dedicated ‘Picture Mode’ button on your remote. Intelligent Sensing takes this a step further, optimising the picture quality in any lighting conditions; for example, by lowering the temperature in response to warmly lit conditions or brightening the dark tones in extremely bright environments.

The new Z90A and Z85A OLED TVs also feature a brand-new chipset, the HCX Pro AI Processor MK II. A high-performance processor packed with Japanese technology, it enables the TVs to offer the best in colour, contrast, and clarity for amazing viewing experiences. By utilising AI technology, the TV also knows when you’re watching sport, and adjusts the picture and sound automatically for you.

The Z90A benefits from the new Master OLED Pro6 panel. Working alongside the new HCX Pro AI Processor MK II, it offers improved picture quality through higher contrasts, better brightness, and improved colour volume. Meanwhile the Z85A offers the silky blacks and vivid colour needed to give HDR content the breath-taking intensity that can only come from an exquisitely crafted OLED panel.

Both sets also support Dolby Vision IQ® with Precision Detail — a new offering on Panasonic TVs. Dolby Vision IQ with Precision Detail works by unlocking even more from Dolby Vision content, revealing incredibly crisp images with a greater sense of depth and added texture.

And with Dynamic Theater Surround Pro7 with front firing speakers and Theater Surround Pro8 supported by Dolby Atmos® they also deliver immersive sound for the complete entertainment experience.

Take gaming to the next level: Game Mode Extreme

The Z90A follows in the footsteps of Panasonic’s new 2024 flagship models and is part of an elite group — the world's first OLED TVs to deliver a 144Hz refresh rate. Meanwhile, the Z85A features a 120Hz Refresh Rate.

At the heart of the gaming innovation in the new OLED models is the new HCX Pro AI Processor MK II, acclaimed for rendering vivid, seamless, and crystal-clear imagery.

Thanks to this new processor, both sets also benefit from improved Game Mode Extreme, which equips the TVs with cutting-edge gaming functionalities, making them ready for the latest consoles and PCs. And more frames per second are achieved in the Z90A thanks to the inclusion of HDMI 2.1 High Frame Rate and VRR up to 144Hz that mean faster, smoother gameplay.

Gaming in Dolby Vision is also now compatible with frame rates up to 144Hz, taking gaming to the next level through incredible brightness, colour, contrast, and detail. And with ultra-low input lag, every controller action is instantly reflected on the screen, giving players a competitive edge against their opponents — a feature crucial for fast-paced games.

The new OLED TVs also support True Game Mode, a picture pre-set specifically tailored to enhance colour accuracy, including optimal white balance and grayscale settings. The result is a gaming experience that closely aligns with the vision of game developers, offering players a cinematic and authentic visual journey.

Authenticity is also achieved through Game Sound Modes for RPG (Role-Playing Games) and FPS (First-Person Shooter) genres. The FPS mode is finely tuned to accentuate crucial sound cues, like footsteps, providing a tactical advantage in shooter games. While the RPG mode creates a 3D soundscape with clear dialogues, essential for immersive storytelling and strategic gameplay.

HDR Picture Adjustment with Tone Mapping OFF is another notable feature for ensuring high brightness levels and detailed visibility, without overblowing the highlights. It allows for perfect adjustment of HDR games right at the source, rather than the TV.

The updated Game Control Board onscreen overlay means all game settings are easily accessible from the game settings dashboard, allowing gamers to adapt settings in real time. You can also place it on the customisable MyApp button on the remote control for quick access.

The top-end 2024 Panasonic OLED TVs are also G- all NVIDIA® G-SYNC® compatible and AMD FreeSync ™ Premium9 certified televisions.

In terms of G-SYNC, this means that when a TV is connected to a PC using a NVIDIA GeForce RTX graphics card, it automatically optimises input lag and VRR settings, ensuring fluid, tear-free gaming experience that is validated by NVIDIA.

Dolby, Dolby Vision, Dolby Vision IQ, Dolby Atmos and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories in the United States and/or other countries.

1 Included in the Z85A oly
2 Included in the Z90A only
3 Available on the Z90A only, the Z85A has 120hz
4 Available on the Z95A, Z93A and Z90A
5 Different countries will have different features. More may come with software regions, please check the features in your region.
6 Except 48”/42” model
7 Included in the Z90A only
8 Included in the Z85A only
9 AMD FreeSync/FreeSync Premium/FreeSync Premium Pro technology requires AMD Radeon graphics and a display certified by AMD. See www.amd.com/freesync for complete details. Confirm capability with your system or display manufacturer before purchase. GD-127

Announced at CES in January, the two new flagship OLED TVs for 2024, the Z95A (65” and 55”) and Z93A (77”) offer an unparalleled, best-in-class TV experience that will change the way you discover and enjoy content.

The new Panasonic Premium TVs with Fire TV built in give customers high-quality, personalised streaming experiences.

Superior image and audio quality is at the heart of the Z95A and Z93A thanks to a brand-new chipset and brighter panel. Dolby Vision IQ® with Precision Detail is also supported unlocking even more from Dolby Vision® content by delivering incredibly crisp images with a greater sense of depth and added texture. Whilst 360 Soundscape Pro, meticulously tuned by Technics, ensures sound completes the ultimate sensory entertainment experience combined with support for immersive Dolby Atmos® audio.

When it comes to gaming, speed and responsiveness is everything – and Panasonic’s new flagship OLED TVs are some of the world’s first to deliver a 144Hz refresh rate for levelled up vivid gameplay.

Panasonic Premium TV and Fire TV built in: Explore more. Feel more.

In a world of content overload, the Z95A and Z93A will enhance how you discover and enjoy content, seamlessly integrating your favourite streaming and live TV channels, apps, and tailored recommendations on one main home screen so you can quickly find what you love without the endless scrolling.

These televisions combine the best quality features: Panasonic’s renowned picture and sound quality combined with an extensive range of apps —including streaming services, music and more— all rolled into an easy to use, personalised, content forward user interface. These Panasonic Premium TVs come with built in Fire TV experience and other features such as advanced gaming capabilities, including ultra-low latency, True Game Mode, and Game Control Board. Additional usability features include Penta Tuner, channel sorting, and a My App Button in the remote control for easy access to favourite applications.

“With such vast content options, the real challenge becomes pinpointing exactly what you want to watch. Therefore, our new mission goes beyond just providing great picture and sound. It’s about simplifying the process of content discovery, ensuring it's not just easy but delightful” says Mr Akira Toyoshima, President, CEO of Panasonic Entertainment & Communication Co., Ltd.

These OLED TVs are also not just entertainment devices but also hubs for smart home management. With Alexa built in, they feature a smart home dashboard, enabling customers to conveniently monitor and control their smart home.

For the first time, Alexa is available on Panasonic smart TVs with far-field voice control. Customers can use their voice to easily launch apps, play music, search for titles, and control their smart home and more – all from across the living room without reaching for the remote.

Finally, when not in use for viewing content, the Z95A and Z93A models transform into dynamic displays. The Fire TV Ambient Experience turns the biggest screen in your home into a beautiful, always-smart display. This transforms the TV into an in-home gallery, display personal photos, and show glanceable information like calendars and reminders through customisable Alexa widgets.

Panasonic has also implemented many of the best features from its proprietary OS, such as Penta Tuner for advanced broadcast reception. In addition to satellite, cable and antenna, the Penta Tuner supports reception via the Internet (IPTV) and home network (TV>IP), meaning TVs can be located independently of an antenna socket and programmes enjoyed in every room without the need for an extra TV connection.

In addition, both the Z95A and Z93A come with a full remote control, including the unique Panasonic “MyApp” button, which can be programmed to directly open a favourite app, channel, or even a favourite voice control command.

While HbbTV Operator App makes access to live and on-demand content possible without the need for hardware or smartcards, USB Recording makes for convenient viewing, and Auto tuner detection and advanced Channel Editor deliver an easy setup experience.

See It All. Feel It All.

The new Z95A and Z93A OLED TVs represent the combination of a brand-new chipset and bright panel, the HCX Pro AI Processor MK II, with the Master OLED Ultimate panel (or Master OLED Pro Cinema1 size for the Z93A), with Panasonic’s technical accuracy made possible by Japanese knowhow and engineering, merged with the colour-tuning skills of Stefan Sonnenfeld. Stefan Sonnenfeld, Founder and CEO of Company 3 is a trusted collaborator of some of the world’s best filmmakers. Sonnenfeld is among a handful of leading artists who have championed the power of colour grading to tell stories and communicate emotion.

Described by NPR as the “da Vinci of the movies,” Sonnenfeld has applied his skills as a colourist to many of the most acclaimed and popular features of the past decade: Top Gun: Maverick, A Star is Born, Wonder Woman, HBO’s White Lotus, Star Wars: The Force Awakens, Jurassic World, 300 and many more. Like many other leading colourists, studios, and postproduction houses, he uses Panasonic OLED screens as large-format client reference monitors in his daily workflow.

Panasonic’s Z95A utilises a Master OLED Ultimate panel module2 which is equipped with state-of-the-art Micro Lens Array and a multi-layer heat management configuration developed by Panasonic engineers. The panel delivers unprecedented brightness thanks to improvements in the driving technology and this heat management.

“At Panasonic, our commitment has always been to produce the most accurate picture quality. This doesn’t only come from technical precision but also through collaborations with Hollywood's best colourists. And for the most tailored viewing experience, we've incorporated AI to recognise the type of content you're viewing and adjust both picture and sound settings to perfection,” says Mr Akira Toyoshima, President, CEO of Panasonic Entertainment & Communication Co., Ltd.

The brand new HCX Pro AI Processor MK II in both Z95A and Z93A powers the new 4K Remaster Engine which elevates streaming picture clarity, by combining AI and mathematical models for crisp, natural images, and superior streaming noise reduction. Gradation has also been improved to reduce banding.

In addition, the sets also leverage Dolby Vision IQ in tandem with the TV's embedded ambient light sensors to perceive how bright it is in the living room and then adjust the on-screen picture to ensure that every detail can be seen, even the darkest of scenes. The new HCX Pro AI Processor MK II also enables gaming in Dolby Vision support up to 144Hz.

In collaboration with our Hollywood partners, Technics engineers have also meticulously tuned the new OLED displays to ensure content is viewed and heard as intended by its creators with 360 Soundscape Pro tuned by Technics. The sets also support multidirectional speakers, delivering immersive sound when enjoying content in Dolby Atmos.

Level Up Your Game

In a ground-breaking development for gaming enthusiasts, the Z95A and Z93A are some of the world's first OLED TVs to deliver a 144Hz refresh rate. This feature ensures unparalleled responsiveness, a boon for gamers seeking a competitive edge. The heart of this innovation is the New HCX Pro AI Processor MK II, acclaimed for rendering vivid, seamless, and crystal-clear imagery.

Thanks to this new processor, Panasonic is unveiling improved "Game Mode Extreme," which equips the TVs with cutting-edge gaming functionalities, making them ready for the latest consoles and PCs. Notably, the inclusion of HDMI 2.1 High Frame Rate and VRR up to 144Hz means more frames per second, resulting in faster, smoother gameplay. Another significant enhancement is that gaming with Dolby Vision is now also compatible with frame rates up to 144Hz. This upgrade ensures the ultimate contrast and superior picture quality in High Dynamic Range, elevating the gaming experience.

Furthermore, these TVs boast an ultra-low input lag, a feature crucial for fast-paced games, as it ensures that every controller action is instantly reflected on the screen, giving players a competitive edge against their opponents.

The new OLED TVs also support True Game Mode, a picture pre-set specifically tailored to enhance colour accuracy, including optimal white balance and grayscale settings. The result is a gaming experience that closely aligns with the vision of game developers, offering players a cinematic and authentic visual journey.

In addition to visual enhancements, these TVs also feature specialized Game Sound Modes for RPG (Role-Playing Games) and FPS (First-Person Shooter) genres. The RPG mode creates a 3D soundscape with clear dialogues, essential for immersive storytelling and strategic gameplay. Conversely, the FPS mode is finely tuned to accentuate crucial sound cues, like footsteps, providing a tactical advantage in shooter games.

Furthermore, HDR Picture Adjustment with Tone Mapping OFF is another notable feature. It allows for perfect adjustment of HDR games right at the source, rather than the TV. This ensures high brightness levels and detailed visibility, without overblowing the highlights.

All game settings are easily accessible from an updated ‘Game Control Board’ onscreen overlay, which provides a game settings dashboard allowing fast access to all settings. You can also place it on the customisable My App button on the remote control for quick access.

The Z95A and Z93A models are also NVIDIA® G-SYNC® compatible and AMD FreeSync™ Premium3 certified televisions. Owners of the latest consoles can plug in and play without a care in the world thanks to AMD FreeSync technology, which puts an end to choppy gameplay and broken frames for a smooth gaming experience.

And G-SYNC also means that when a TV is connected to a PC using a NVIDIA GeForce RTX graphics card, it automatically optimises input lag and VRR settings, ensuring fluid, tear-free gaming experience that is validated and certified by NVIDIA.

Dolby, Dolby Vision, Dolby Vision IQ, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories in the United States and/or other countries.

1 Z93A only
2 Z95A only
3 AMD FreeSync/FreeSync Premium/FreeSync Premium Pro technology requires AMD Radeon graphics and a display certified by AMD. See www.amd.com/freesync for complete details. Confirm capability with your system or display manufacturer before purchase. GD-127

Panasonic announces the W80A, adding to the Panasonic Premium TV line-up, bringing together the convenience of Alexa and the content-forward experience of Fire TV with the renowned image, sound, and gaming features from 70 years of TV engineering.

Panasonic Premium TV, the W80A, will enhance how you discover and enjoy content, seamlessly integrating your favourite streaming and live TV channels, apps, and tailored recommendations on one main home screen so you can quickly find what you love without the endless scrolling. The included Voice Remote with Alexa makes it easy to launch apps, play music, search for titles, control your smart home and more, using your voice.

Furthermore, the Panasonic W80A is not just an entertainment device, but also a hub for smart home management. With Alexa built in, it features a smart home dashboard, enabling customers to conveniently monitor and control their connected home system.

Experience it all

This core Panasonic Premium 4K Ultra HD LED TV with Fire TV built in range is available in 43, 50, 55 and 65 inches – giving options to suit a variety rooms.

These Panasonic Premium TVs combine the best quality features: Panasonic’s renowned picture and sound quality combined with an extensive range of apps —including streaming services, music and more— all rolled into an easy to use, personalised, content forward user interface. Some of these TVs come with built in Fire TV experience and premium Panasonic features such as advanced gaming capabilities, including ultra-low latency and usability features such as the My App Button on the remote control for easy access to your favourite applications.

No matter the environment, you’ll experience bright colours, sharp contrasts, and precise details thanks to Panasonic’s HCX Processor, HDR10+ and FILMMAKER MODETM and Dolby Vision®1.

Dolby Vision gives you consistently stunning colour – for everything from blockbuster movies to the latest game releases, live sports, and your favorite streaming series, so you see every nuance in every scene.

These features pack a punch to deliver Hollywood picture quality with fine tuning by industry colourists, so you experience content as intended by its visionaries. Whether you are watching TV in a dark cinema room or bright living room, FILMMAKER MODE will ensure accurate picture reproduction in any lighting conditions so cinema picture quality can be experience anytime, anywhere.

Sound is also exceptional with Dolby Atmos® for an immersive audio experience. Whether you’re gaming, watching your favourite film or series, enjoying live sports, or listening to that new track on repeat, it’s a sound experience that draws you in deeper, so you feel it all.

Smoother gaming and functionality

Gamers can also benefit from features such as Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and HDMI 2.1 that bring low input lag and high quality resolution.

Whenever a gaming console input is chosen, the W80A will automatically switch to a designated gaming mode and with eARC a wide range of audio formats are available – bringing seamless audio and visual for high performance game play.

The W80A also has a streamlined user experience with Panasonic’s proprietary remote control. Multiple settings and preferences can be changed with just one click of the My App button, from the Picture Mode to the customisation of channel lists. Or connect external devices easily with multiple HDMI and USB ports, enabling you to expand your entertainment options.

1 Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories in the United States and/or other countries.

Panasonic today announces the new W60A 4K Ultra HD LED Smart TVs Powered by TiVo™1 — the ultimate independent media platform that makes it easy for you to find, watch and enjoy the content you love.

A Smart TV integrated with TiVo’s operating system (OS) helps you cut through the clutter of streaming and linear content options. With unbiased personalisation and AI-enabled conversational voice search discovery the independent OS delivers fast, highly relevant results and recommendations for an extraordinary user experience.

For that next-level cinematic performance when viewing, Panasonic’s cutting-edge 4K Colour Engine processor delivers exceptionally vivid picture quality and a full spatial sound experience with Dolby Atmos®2 technology. This makes the W60A a well-rounded Smart TV at a reasonable price that’s perfect if you’re looking for easy, feel good viewing, listening and gaming experiences.

The future of entertainment

The first-of-its-kind, TiVo OS, is an independent, unbiased smart TV OS. The user-centric, content-first platform offers a whole new level of personalisation and simplified, universal content discovery so you can cut through the clutter of online streaming services and traditional broadcast channels options.

TiVo OS curates home screens with access to your favourite live and on-demand shows and movies from global, regional, and local content providers without the hassle of switching between apps. But there’s no missing out on the latest trending film or series, it also offers recommendations for discovering new and popular shows across multiple platforms based on your preferences and previous viewing habits.

User experience is at the heart, with one-touch functionality via the TiVo TV remote button and free-flowing voice search that features natural, conversational dialogue. If you only remember the genre, famous quote, featured song, or actor’s name of a movie or TV show, you can refine the search as you go with the TiVo TV remote, with fast, highly relevant results to find what you’re looking for. Or if you prefer typing, you can do that too.

Immersing you in the action

Next generation engineering delivers razor-sharp 4K resolution and Multi HDR Support (HDR10, Dolby Vision®3 HLG), so you’ll be glued to a screen that’s full of detail and bursting with colour. At the same time, you’ll experience crystal clear audio with Dolby Atmos® surround sound — putting you right in the middle of the action.

You can also choose to use the Bluetooth® function for seamless wireless audio connectivity to external speakers for powerful sound chosen by you.

Compatible with Alexa-enabled devices too, hands-free operation is a breeze with the W60A, which enables you to use voice commands to control your Panasonic TV e.g., turn on/off, increase or decrease the volume, and switch channel for the utmost convenience.

Or if you’re a Google4 household and don’t know what you want to watch or listen to, just log in to your account and it will bring together your favourite entertainment from across your apps and organise it all, just for you. Or ask of Google Assistant via your remote and receive personalised suggestions, organised by the genres and topics that interest you the most.

Furthering easy experiences

Expanding the entertainment experience, HDMI 2.1 and Auto Low Latency Mode (ALLM) ensure you can immediately enjoy the benefits of low input lag and high-quality resolution when gaming. This feature automatically switches into a designated gaming mode whenever a gaming console’s input is chosen. And eARC provides a wider range of audio formats, ensuring the audio and visuals always match.

To make personalised choices, you can also access game settings in just one click while playing thanks to the new Game Control Board. Here you’ll find all the game information you need plus options to change the viewing mode or sound mode for more intense gameplay.

For hotel chains and small businesses such as clinics, the TV also has Hotel Mode for guests to have convenient access to more entertainment and information.

Easy installation and maintenance are achieved thanks to simple wiring, no separate box, and optimal compatibility, with the support of all signal types.

Available in 43, 50, 55, and 65-inch sizes, the W60A series will be available from select authorized retailers later this year.

1 ©2024 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD Radio™, Play-Fi®, Perceive® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries.
2 Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.
3 Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.
4 Google, Google Photos and Chromecast built-in are trademarks of Google LLC.