Following the public outcry releated to the "big brother" behavior of Samsung's Smart TVs, the Soith Korean giant is facing a new challenge: some of its smart TVs are adding adverts to television programmes and films played via third-party apps. Owners have complained of a silent ad for Pepsi interrupting playback several times an hour. Foxtel on Samsung mart TV Australian subscribers to Foxtel's app are among those affected.

Samsung said it was aware of the "glitch" affecting some of it s customers and that inverstigations had started.

Samsung's PR team is also dealing with a backlash prompted by fears that its smart TV sets might be "spying" on their watchers' conversations.