Sonos Inc. Chief Executive Officer Patrick Spence apologized to customers after a backlash over the company’s plan to halt software updates for older products.

The speaker maker earlier this week said it would stop providing updates and new features for speakers launched in the 2000s, including the Connect, ZonePlayer, the original Play:5 and Bridge.

Although Sonos didn’t reverse the decision to nix software updates in May, the company pledged to keep older speakers “updated with bug fixes and security patches for as long as possible.” The company also said it would “work to offer an alternative solution” to major issues that can’t be addressed.

"We are not bricking them, we are not forcing them into obsolescence, and we are not taking anything away. Many of you have invested heavily in your Sonos systems, and we intend to honor that investment for as long as possible. While legacy Sonos products won’t get new software features, we pledge to keep them updated with bug fixes and security patches for as long as possible. If we run into something core to the experience that can’t be addressed, we’ll work to offer an alternative solution and let you know about any changes you’ll see in your experience," Sonos CEO said.

"We are working on a way to split your system so that modern products work together and get the latest features, while legacy products work together and remain in their current state. We’re finalizing details on this plan and will share more in the coming weeks," he added.

Sonos is under pressure from larger rivals including Apple, Amazon.com Inc. and Google, which sell internet-connected speakers with digital assistants built in. Sonos sued Google recently, accusing the tech giant of ripping off its designs.