Sony announced the formation of PlayStation Studios, a new brand that will cover all of its first-party development, including huge franchises like God of War, Uncharted, and The Last of Us.

Sony's PS4 games will also carry the PlayStation Studios branding, but it won't be ready in time for the launch of The Last of Us: Part II or Ghosts of Tsushima, which are both due to arrive this summer. It will also miss the launch of Horizon: Zero Dawn on PC, although Lempel says that any future games it releases on other platforms will also carry the branding.

Alongside games developed by Sony's first-party studios -- such as Naughty Dog, Insomniac, Santa Monica Studio, Media Molecule and Guerrilla Games -- the PlayStation Studios brand will also apply to games made by work-for-hire developers under Sony's direction.

Bringing these things under a single brand makes sense, provided that Sony’s first party development is perhaps its greatest strength.