Texas Instruments unveiled new application chips on Tuesday that can be used in everything from music players to medical equipment, with an aim of expanding its business beyond the cell phone chip market. TI said it would address broader markets with by expanding its OMAP product line, which is mostly used to support features like gaming and video in cell phone.

TI's OMAP 3500 line of digital chips would support features such as graphics displays in navigation equipment, medical imaging equipment or music players, he said.

TI said its OMAP3503 chipset would ship within four weeks. It also announced OMAP3515, OMAP3525 and OMAP530, which it said would be available in the second half of the year.

TI, whose biggest client is the world's largest cell phone maker Nokia , derives about 40 percent of its revenue from wireless chips.

The company faces strong competition by San Diego-based Qualcomm, which has been making inroads on TI in the market for advanced phones, and overtook its TI in the wireless chip market in the first quarter of 2007.