Warner Home Video Drops CD Prices to $3
Taking its battle against rampant piracy of films and music to the front lines, Warner Home Video said it will sell cut-rate DVDs in China in a bid to compete on the counterfeiters' home turf.
Basic DVDs, to be available shortly after a film's theatrical release, will sell in China for as little as 22 yuan ($2.65), the company said. That's still more than the pirated versions readily available in China for 8 yuan ($1).
Warner's basic versions will not carry any DVD extras such as directors' interviews and behind-the-scenes footage, the company said. But versions with more features will be available a bit later for 28 yuan ($3.38).
According to the industry, theft in China of copyrights and patents cost Western companies an estimated $16 billion in lost sales each year. Despite sporadic arrests, counterfeit books, DVDs and music are easily available on almost every city street and even in shops.
Warner's basic versions will not carry any DVD extras such as directors' interviews and behind-the-scenes footage, the company said. But versions with more features will be available a bit later for 28 yuan ($3.38).
According to the industry, theft in China of copyrights and patents cost Western companies an estimated $16 billion in lost sales each year. Despite sporadic arrests, counterfeit books, DVDs and music are easily available on almost every city street and even in shops.
