A partnership has been announced between Sony and YouTube that sees the integration of YouTube APIs to allow game developers to create games that enable direct upload of in-game video captures to the popular website. This YouTube upload functionality can be incorporated not only into new PS3 game titles, but also existing PS3 titles that have the ability to receive network updates. Sony has added YouTube functionality to Mainichi Issho, a popular game with PS3 users in Japan. Gamers will now be able to upload their in-game video captures to YouTube.

The YouTube APIs are available to all developers and the folks from YouTube are hoping that developers will make video an integral part of their game experience.

"Whether it's showing off that fantastic touchdown pass, car slide, or karaoke sing-along, we hope that more user-generated content from games will make their way to YouTube and connect with the gamer communities," commented Nikhil Chandhok, Product Manager for YouTube Syndication.