Samsung has revealed Proximity, a mobile marketing platform designed to help marketers enhance their location-based marketing efforts. The platform seems to Samsung's response to Apple's Apple's own location-based marketing efforts through the iBeacon.

The mobile marketing platform connects consumers with places via Samsung location and context-aware technology based on Bluetooth Low Energy beacons.
With Samsung Proximity, visitors are able to experience marketing content related to their location, and marketers can engage with customers for increased sales and brand awareness.

Marketers should install beacons in their stores, restaurants, shopping malls, airports, stadiums, or museums. The beacons interact with the Samsung Proximity Service app, which should be downloaded in Samsung mobile devices. After having installing the Proximity Service app, users will receive relevant and dynamic marketing content to right to their phone. In addition, the platform offers marketers a web console for that includes elements such as location and campaign management and analytics.

Samsung's Proximity Partnership Program enables marketers to configure and deploy their location-based marketing campaigns. Samsung is offering them with the complete end-to-end solution.

Samsung currently has four beacon hardware partners: GigaLane, Radius Networks, Roximity, and Swirl.

In addition, Samsung?s Placedge SDK for developers allows apps installed on Samsung devices to both detect BLE signals transmitted from retail stores and to transmit beacon signals in order to fetch contextual content such as coupons from the cloud. The Placedge SDK APIs work on Samsung devices running Android 4.3 or above that also support Bluetooth 4.0 or above.