Google and Adobe have teamed up to reduce Chrome’s battery usage by cutting down on the amount of Flash content the browser plays automatically. Adobe Flash allows web pages to display rich content, but that can put a squeeze on your laptop’s battery. So Microsoft has been working with Adobe to offer a power-efficient wen browsing and as an update to Chrome does just that.

When you’re on a webpage that runs Flash, the Chrome browser will intelligently pause content (like Flash animations) that aren’t central to the webpage, while keeping central content (like a video) playing without interruption. If something you were interested in is paused, you can just click it to resume playback.

This feature will be enabled by default on Chrome’s latest desktop Beta channel release starting today, and will be rolling out soon to everyone else on Chrome desktop.

That could be potentially bad news for online advertisers who rely on Flash ads. Because that content isn’t central to enjoying a webpage, there’s a chance it will get stopped while a user is browsing rather than continue to run. That’s why Google’s AdWords service allows advertisers to convert new and existing flash campaigns into HTML5, so people will still see the same ads.