AMD on Monday welcomed Frank Azor, formerly of Dell and Alienware, as the new Chief Architect Gaming Solutions at the company.

Azor’s official title will be “Corporate VP, Chief Architect Gaming Solutions” reporting into Sandeep Chennakeshu, head of AMD’s computing and graphics group. According to AMD, Azor’s task is to build and expand AMD’s cross-platform (PC-console-cloud) presence across semi-custom, Ryzen CPU, Radeon and Instinct GPU and software products.

Azor has worked for Alienware where he served as an engineer and later held senior executive roles in sales and marketing before creating the Alienware Product Group organization in 2003, the high-performance Area-51m gaming notebook and the Predator desktops.

After Dell acquired Alienware in 2006, Azor held various executive roles inside Dell including running Alienware, Dell XPS, and the new Dell G-series businesses.