ASUS Showcases Comprehensive AI-Powered Creator Workflows at NAB Show 2026
At NAB Show 2026 in Las Vegas, the ASUS booth experience will focus on the creator journey. On show are ProArt displays validated for Adobe Premiere, the 81-inch ProArt Cinema Direct View MicroLED Display PQ099 and 135-inch PQ07U, ProArt AI laptops, Powered by ASUS pre-built PCs, scalable ExpertCenter Pro workstations, and more.
ProArt displays validated for Adobe Premiere anchor the final, color-critical stage of creative HDR workflows and enable creators to experience Adobe Premiere Pro with full confidence. Prior to that, creators can quickly preview, organize, and curate highlights by pulling files directly from GoPro Cloud on the ProArt GoPro Edition (PX13) laptop before moving into post-production. From there, the workflow transitions into AI-assisted production on Powered by ASUS creator PCs, featuring the ProArt GeForce RTX 5090 graphics card, and enabling controllable generation pipelines in a node-based ComfyUI environment, interactive voice-driven iteration, along with real-time visualization using NVIDIA-accelerated computing. This showcases how ASUS brings speed, control, and color confidence to every stage of the journey.
For studios and teams that need to scale beyond the desktop, ASUS ExpertCenter Pro workstations and AI-ready infrastructure — including high-performance GPU servers and scalable storage — help keep data moving smoothly across intensive, more collaborative production pipelines.
ASUS @ NAB Show 2026
April 19–22, 2026
Las Vegas Convention Center, North Hall, ASUS ProArt Booth #N3032
ProArt displays validated for Adobe Premiere: Professional-grade HDR editing performance
ProArt has a long-standing partnership with Adobe, and users who purchase select ProArt products can enjoy a free three-month trial of Adobe Creative Cloud®. This partnership reaches a new milestone with Adobe testing and officially validating ProArt displays that fully support HDR editing, making them the ideal choice for professional creators. At the NAB Show 2026, attendees can visit the Adobe Creative Lab to explore HDR video editing on Adobe Premiere®, using the ProArt Display PA279CRV and ProArt Display PA27UCDMR. These displays are designed to streamline color-critical HDR workflows and enhance content creation efficiency.
Additional models on show include the ProArt Display OLED PA27USD with a 240Hz refresh rate and 12G-SDI connectivity, as well as the ProArt Display PA32USD with dual 12G-SDI ports. Both are purpose-built for professional video production and post-production environments. ProArt has collaborated with Panaro to create a custom MAX Rugged Case designed specifically for the ProArt Display OLED PA27USD. The ProArt Display OLED PA27USD Panaro MAX Rugged Case Edition will be exclusively showcased at NAB Show. Proudly made in Italy, the MAX Case is an all-in-one solution offering secure storage, anti-collision protection, and effortless portability — engineered to support professionals on the move. Orders of the PA27USD Rugged Case Edition placed during NAB will include a complimentary ProArt CaliContrO MCA02 3-in-1 colorimeter.
Meanwhile, the ProArt Display OLED PA279CDV is a 4K QD-OLED display with up to 1000 nits of brightness and a 120Hz refresh rate. It’s purpose-built for professional content creators seeking precise color and smooth performance.
The ProArt Cinema series sets to impress audiences with the 81-inch FHD ProArt Cinema PQ099 and the 135-inch 4K HDR ProArt Cinema PQ07U. Featuring a movable stand, the PQ099 delivers exceptional brightness, contrast and color performance for large-scale viewing and evaluation.
ASUS and GoPro enable seamless AI workflows for creators
ASUS partners with GoPro to deliver uninterrupted AI-powered creative workflows through the ProArt GoPro Edition lineup — bringing together high-performance hardware and intelligent software to help creators Be the Hero of Your Story. Designed for action sports athletes, content creators, and professional filmmakers, ProArt GoPro Edition laptops handle demanding workloads from Mission 1 Series’ 8K30 Open Gate video to MAX2 True 8K to 360° video editing with ease. ProArt GoPro Edition laptops boast a GoPro-inspired design and include an exclusive matching sleeve, and are packaged in a premium collector-style box with customizable inserts for flexible storage of GoPro cameras and accessories. With industry-leading performance and ASUS StoryCube — the first app to support AI recognition for 360° content — creators can leverage the AI scene categorization feature to sort their clips before editing begins.
ProArt P16, powered by an AMD Ryzen™ AI processor and NVIDIA GeForce RTX 5090 GPU, sets a new benchmark for high-resolution video export. It features the ASUS Lumina Pro OLED display with 1600 nits brightness and an anti-reflection coating for super-sharp clarity. ProArt PX13 and ProArt GoPro Edition feature AMD Ryzen™ AI Max+ processors and up to 128GB of unified memory for advanced AI workloads. The AMD Ryzen AI Max+ breaks through traditional GPU memory limits to enable creators to run larger AI models and tackle complex workflows locally, all on a single device. Meanwhile, the upcoming ProArt PZ14 will the most powerful creator tablet from ASUS to use the Snapdragon® X2 Elite AI, delivering up to 80 TOPs and featuring ASUS Pen 3.0 with Microsoft Pen Protocol 2.6 for ultra-responsive drawing experiences.
ASUS also advances AI creativity with MuseTree, which has now evolved into a professional-grade creative assistant. With Idea Editor Plus for unlimited local GPU generation and integration of the FLUX model, creators can generate, edit, and refine visuals — and even create video — using natural language, unlocking faster and more intuitive creative workflows.
AI-powered creative workflows with Powered by ASUS PCs
ASUS exhibits three custom Powered by ASUS creator PCs from ProArt, Puget, and Falcon Northwest. The three builds feature the ProArt Z890-Creator WiFi motherboard, with compact ProArt GeForce RTX 5090, 5080 and 5070 Ti graphics to demonstrate smooth UI workflows in three scenarios: interior design, interactive voice-driven digital avatar generation, and an NVIDIA-accelerated, real-time AI visualization demo where complex spatial scenes such as interior environments are computed and rendered live, enabling rapid iteration and on-the-spot creative decisions.
In addition to the custom PCs, ProArt will introduce the ProArt B850-Creator WiFi Neo motherboard. Designed to empower creators at every level, this motherboard supports DDR5 memory, PCIe®, and offers ultrafast connectivity with dual 5G Ethernet and WiFi 7.
ASUS ExpertCenter Pro workstations and servers The ASUS ExpertCenter Pro ET500I W8-D and ET700I W7 workstations deliver powerful performance for 8K video editing, real-time rendering, and virtual production, enabling creators and studios to handle increasingly complex media pipelines with efficiency and precision. The ExpertCenter Pro ET700I W7 is built on the Intel® Xeon® W-3400 and W-2400 processor family, paired with the Intel W790 chipset and DDR5 ECC memory to ensure the performance, reliability, and stability required for demanding professional workloads. With support for up to two NVIDIA RTX GPUs, the system is ready to accelerate 2D/3D rendering, AI-assisted media processing, and advanced visual effects workflows.
For studios scaling AI-assisted content creation and data-intensive production, ASUS spotlights two infrastructure building blocks at NAB: the ESC8000-E12P high-performance 8-GPU AI server and the VS320D-RS12U unified storage platform. The ESC8000-E12P GPU server is based on the NVIDIA MGX built with Intel Xeon 6 processors and support for up to eight GPUs including the latest NVIDIA RTX PRO 6000 Blackwell Server Edition GPU or NVIDIA RTX PRO 4500 Blackwell Server Edition GPU and NVIDIA H200 NVL, designed to provide the compute density needed for generative AI, large-scale rendering, deep learning and collaborative workflow with NVIDIA Omniverse libraries. The VS320D-RS12U unified storage platform features an active-active dual-controller design and scalability up to 10PB and delivers the capacity and throughput to manage large media libraries and AI datasets, supporting collaborative production environments that require fast, reliable access to assets.
ProArt Masters Talks at NAB 2026
ASUS is taking its renowned ProArt Masters Talks series to NAB 2026, with notable speakers from their respective fields sharing their insights and experiences in the industry. For more information on the speakers and event timetable, please visit: https://www.asus.com/proart/proartevents/nabshow/
Vincent Teoh, founder of HDTVTest (YouTube): Scaling HDR Creative Intent: From 27″ OLED to 162″ MicroLED An internationally recognized TV reviewer and calibrator, Vincent Teoh is known for his rigorous testing of OLED, Mini LED and emerging display technologies for creators, enthusiasts and industry professionals.
Karl Soule, Film and Video Workflow Specialist, Adobe: The Future of Editing Begins in Premiere
Karl Soule works for Adobe in Los Angeles as a workflow specialist, promoting the use of Adobe Creative Cloud video and audio tools such as Premiere Pro, After Effects, and Adobe Audition. Karl’s career with Adobe spans over 20 years, focusing on film and TV workflows, giving lectures and working with filmmakers and broadcasters across six continents.
Wei Hong, Senior UX Design Manager, ASUS Design Center: Precision for Creators: Enhancing Creative Accuracy with Calibration and AI Workflows
As a senior UX design manager at ASUS Design Center, Wei Hong has over eight years of product design experience, leading UX across multiple product categories, including AI PCs, creator utilities, and smart solutions. With a focus on AI-assisted workflows and human-centered design, Wei helps teams translate internal experimentation into product-ready experiences that deliver meaningful user value.
Sabour Amirazodi, Enterprise Platform / Studio Tech Marketing, NVIDIA: How RTX AI PCs and NVIDIA's Creator Tools Empower and Accelerate Creative Workflows
As Creative Director and visual effect producer, Sabour brings over 17 years of multi-platform experience in location-based entertainment, interactive gaming, experiential marketing, and media production.
Abe Kislevitz, GoPro Brand & Product Fellow & Filmmaker Parker Sheppard: GoPro x ProArt: From Capture to Cut — Pro 8K Workflow Editing, Anywhere
In addition, it also marks the launch of the ProArt Masters Talks online learning platform. From April 16 to May 19, ProArt users are invited to watch course videos and provide feedback to participate in exciting giveaways. For more information, please visit the ProArt Create with the Best campaign page at http://www.asus.com/proart/proartevents/createwiththebest